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For Companies At a Glance
- Tasks: Create and manage engaging email campaigns to connect with learners and employers.
- Company: Join the LMP Group, a dynamic team inspiring ambition across the UK.
- Benefits: Enjoy 28 days holiday, healthcare, life insurance, and flexible working options.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in email marketing and proficiency in HubSpot or similar platforms.
- Other info: Collaborative environment with opportunities for growth and professional development.
The predicted salary is between 30000 - 42000 Ā£ per year.
Location: City London
Employment Type: Permanent
About Us
Discover the LMP Group: Inspiring Ambition Across the UK. At the LMP Group, we are driven by a singular mission: to inspire ambition. Our three distinct companies ā LMP Education, Inspire ATA, and LMP Action ā work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration. Since our founding in 2004, we have grown into a dynamic team of over 180 dedicated professionals committed to making a difference.
Recognised Excellence: Best Companies 2 Star 'Outstanding to Work For' award 2022; Named among the Top 100 midāsized companies to work for in the UK and the Top 50 in London; Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the RateMyApprenticeship awards; Recruiter of the Year 2024 as part of the Education Investor Awards.
We proudly hold several prestigious certifications, including Disability Confident Employer, Investors in People Gold, Leaders in Safeguarding Gold, Cyber Essentials, and Living Wage Employer.
Join us on our mission to empower others to achieve their fullest potential. Whether you are looking to advance your education, enhance your career, or collaborate on meaningful initiatives, we invite you to join us in inspiring ambition.
About the Job
As our Email Marketing Executive, you will play a key role in engaging learners, employers, and partners through targeted and impactful email campaigns. Working within our ināhouse marketing team, you will be responsible for creating, managing, and optimising email journeys that promote our apprenticeship programmes, professional training courses, school projects, and employer services.
You will use HubSpot and other leading email platforms to design campaigns that drive awareness, nurture leads, and support learner engagement from initial enquiry through to enrolment and beyond. This handsāon role combines creativity, data analysis, and marketing automation to deliver measurable results.
You will collaborate across marketing, sales, and operations to ensure our email communications are onābrand, compliant, and aligned with wider business objectives. From A/B testing and segmentation to content personalisation and reporting, you will use dataādriven insights to continuously improve performance and enhance the learner and employer experience.
Reporting to the LMP Head of Marketing, this role also involves liaising with SEG marketing and HubSpot teams.
Key Responsibilities
- Plan, create, and deliver engaging email marketing campaigns that drive course enquiries, enrolments, and engagement.
- Oversee and optimise the use of HubSpot daily for the three LMP brands.
- Manage email workflows and automation within HubSpot, Campus, Hootsuite, or similar CRM/marketing automation platforms.
- Develop and segment contact lists to target key audiences effectively.
- Create, proofread, and test email content to ensure high quality, accuracy, and brand consistency.
- Monitor campaign performance, analyse key metrics (open rate, CTR, conversions), and produce regular reports.
- Implement A/B testing and dataādriven improvements to enhance campaign results.
- Collaborate with design, content, and digital teams to ensure alignment across channels.
- Manage social media scheduling and engagement using Hootsuite (or equivalent platform).
- Support lead nurturing, reāengagement, and learner retention campaigns.
- Stay up to date with email marketing best practices, GDPR compliance and industry trends.
- Support HubSpot SalesHub CRM growth and integration via email marketing and campaigns.
About You
Skills & Experience Required
- Proven experience in email marketing, preferably within the education, training, or B2B sector.
- Proficiency in at least one of the following platforms: HubSpot, DotDigital, or Hootsuite.
- Strong understanding of CRM systems, marketing automation and data segmentation.
- Excellent written communication skills and attention to detail.
- Analytical mindset with the ability to interpret campaign performance data.
- Knowledge of email deliverability, HTML templates and design principles.
- Understanding of GDPR and best practices in data privacy.
- Ability to work collaboratively across teams and manage multiple campaigns simultaneously.
- Highly organised with excellent time management and attention to detail.
- Comfortable working in a fastāpaced, collaborative environment.
Desirable Qualifications
- Bachelor's degree or certification in Marketing, Communications or a related field.
- HubSpot, DotDigital, or Hootsuite certification.
- Experience in digital marketing, social media management, or content marketing.
What We Offer
- 28 days holiday plus an extra day for each year you stay with us, up to a maximum of 33 days plus bank holidays.
- Healthcare plan from day one, including a private GP.
- Free life insurance covering up to four times your salary from day one.
- Additional pension contributions after three months.
- 25% discount on online learning resources for year one to GCSE with EdPlace.
- Flexible benefits after probation: extra holiday, dental, health plan, bikes, gym membership, electric cars, and more.
- Hybrid/remote working options.
Confidentiality
The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must always meet the requirements of the General Data Regulation Act.
Safeguarding, Prevent & Equal Opportunities
The LMP Group is committed to antiādiscrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding among our staff and volunteers.
Preāemployment Checks
Upon a successful offer of employment, the company completes digitalised rightātoāwork checks and DBS applications via an external provider. The company also completes an internal online social media search in line with Keeping Children Safe in Education guidance.
Email Marketing Executive in London employer: LMP Education
Contact Detail:
LMP Education Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Email Marketing Executive in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
āØTip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email marketing campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
āØTip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with email marketing. Be ready to discuss how you've used data to drive results in past campaigns.
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our mission to inspire ambition.
We think you need these skills to ace Email Marketing Executive in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Marketing Executive role. Highlight your experience with email marketing, especially using platforms like HubSpot, and show how your skills align with our mission at LMP Group.
Showcase Your Creativity: In your application, donāt just list your skillsādemonstrate them! Share examples of successful email campaigns you've managed, focusing on creativity and data-driven results. We love seeing how you think outside the box!
Be Data-Driven: Since this role involves analysing campaign performance, include any relevant metrics or achievements in your application. Show us how you've used data to improve email engagement and conversions in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at LMP Group!
How to prepare for a job interview at LMP Education
āØKnow Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around platforms like HubSpot and Hootsuite. Be ready to discuss your previous campaigns, what worked, what didnāt, and how you used data to drive improvements.
āØShowcase Your Creativity
Prepare to share examples of your creative email campaigns. Think about how you can demonstrate your ability to engage audiences through compelling content and design. Bring along any portfolio pieces that highlight your best work!
āØUnderstand the Audience
Familiarise yourself with LMP Groupās target audiences. Be prepared to discuss how you would segment lists and tailor messages for different groups. Showing that you understand their mission and audience will set you apart.
āØBe Data-Driven
Get comfortable with discussing key metrics like open rates and conversions. Be ready to explain how youāve used analytics in past roles to optimise campaigns. This shows youāre not just creative but also strategic in your approach.
