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For Companies At a Glance
- Tasks: Drive marketing performance and insights across digital channels to boost growth.
- Company: Join a dynamic team focused on omnichannel retail innovation and customer engagement.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Be part of a data-driven environment that values creativity and collaboration for impactful results.
- Qualifications: 5+ years in digital marketing with strong analytical skills and experience in various online platforms.
- Other info: Opportunity to work on exciting tech launches and international market expansion.
The predicted salary is between 36000 - 60000 £ per year.
Your Responsibilities:
- Marketing Analytics & Financial Metrics: Support the execution of the omnichannel retail growth strategy, ensuring seamless performance across online and offline channels. Track, report, and support optimisation of key financial growth metrics, customer acquisition, and retention targets. Assist in identifying and activating the most impactful growth levers throughout the entire customer funnel.
- Customer Insights, Segmentation & Marketing Technology: Leverage Bloomreach insights and audience data to identify new growth opportunities and refine customer segmentation. Assist in developing and executing CRM strategies to enhance customer engagement, retention, and lifetime value. Support the development and implementation of the Marketing Technology roadmap, ensuring ongoing improvements and innovation. Support the Bloomreach Business Insights Project, advocating data-driven decision-making across the business.
- Campaign & Channel Optimisation: Contribute to managing full-funnel marketing campaigns across PPC, SEO, Meta, TikTok, YouTube, and Email. Assist in driving Affiliate and Referral marketing strategies to maximise customer acquisition and revenue growth. Support the development of messaging and trading strategies to ensure a holistic approach across marketing channels.
- Product & Business Expansion: Assist in key tech launches, including Pmax, SMS and App developments, ensuring smooth execution and impact. Support eBay and marketplace expansion, aligning with business goals. Contribute to International D2C growth and European market expansion.
- Team Collaboration & Cross-Functional Support: Collaborate with the performance marketing team, contributing to leadership and innovation. Work closely with teams across Marketing, Buying & Merchandising, Finance, and Retail Operations to align marketing efforts with business objectives. Partner with agencies and external partners, supporting negotiations and optimising investments for long-term success.
Knowledge, Skills & Experience:
- Minimum 5 years of experience in digital marketing, customer analytics, and performance marketing, ideally within retail or Ecommerce.
- A strong understanding of Bloomreach, including its reporting capabilities, customer segmentation, and data-driven marketing strategies, is essential for success in this role.
- Hands-on experience supporting PPC, SEO, Meta, TikTok, YouTube, and Email.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- A strategic thinker with a proactive, self-motivated approach.
- Strong communication and stakeholder management skills.
- Proficiency in Microsoft Excel, Adobe Photoshop, InDesign, Illustrator.
- Experience with Brandwatch and Hootsuite is a plus.
Marketing Performance and Insights Manager employer: LMA Recruitment
Contact Detail:
LMA Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance and Insights Manager
✨Tip Number 1
Familiarise yourself with Bloomreach and its functionalities. Since this role heavily relies on leveraging Bloomreach insights, understanding how to navigate its reporting capabilities will give you a significant edge during discussions.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in PPC, SEO, and social media platforms like TikTok and YouTube. Being able to discuss recent developments or case studies can showcase your proactive approach and passion for the industry.
✨Tip Number 3
Network with professionals in the retail and eCommerce sectors. Engaging with others in the field can provide insights into best practices and may even lead to referrals, which can be beneficial when applying for this position.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've translated data into actionable insights in previous roles, as this is a key requirement for the Marketing Performance and Insights Manager position.
We think you need these skills to ace Marketing Performance and Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, customer analytics, and performance marketing. Emphasise your familiarity with tools like Bloomreach, PPC, SEO, and social media platforms mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's omnichannel retail growth strategy. Mention specific examples of how you've successfully tracked and optimised financial growth metrics in previous roles.
Showcase Analytical Skills: Provide concrete examples of how you've translated data into actionable insights. Highlight any experience you have with CRM strategies or marketing technology roadmaps that align with the responsibilities outlined in the job description.
Highlight Team Collaboration: Discuss your experience working cross-functionally with teams such as Marketing, Finance, and Retail Operations. Showcase your strong communication skills and how you've contributed to team success in past roles.
How to prepare for a job interview at LMA Recruitment
✨Showcase Your Analytical Skills
Since the role heavily relies on data-driven decision-making, be prepared to discuss your experience with analytics tools and how you've used data to drive marketing strategies. Bring examples of how you've translated complex data into actionable insights.
✨Demonstrate Your Knowledge of Bloomreach
Familiarise yourself with Bloomreach's features and capabilities, especially its reporting and customer segmentation tools. Be ready to explain how you would leverage these tools to enhance marketing performance and customer engagement.
✨Prepare for Campaign Discussions
Expect questions about your experience with various marketing channels like PPC, SEO, and social media. Prepare specific examples of successful campaigns you've managed, focusing on your role in optimising performance across these channels.
✨Highlight Collaboration Experience
This position requires cross-functional teamwork, so be ready to discuss how you've collaborated with different teams in the past. Share examples that demonstrate your ability to align marketing efforts with broader business objectives.
