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- Tasks: Create and manage exciting email marketing campaigns that engage customers.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Enjoy flexible work options and opportunities for professional growth.
- Why this job: Be part of a creative culture that values collaboration and continuous improvement.
- Qualifications: Bachelor's degree in Marketing or related field; 4 years of digital marketing experience required.
- Other info: Experience with Marketo is preferred; strong analytical skills are a must.
The predicted salary is between 36000 - 60000 £ per year.
Drive impactful email marketing campaigns by collaborating with cross-functional teams to define segmentation, cadence, testing, and tactics.
Ensure best practices and compliance to maximise customer engagement and action.
Manage campaign timelines, calendars, approvals, and internal reviews.
Leverage marketing automation systems (e.g., Marketo) and integrations for seamless execution and lead flow.
Onboard and train stakeholders, maintain documentation, and guide them through the email campaign process.
Integrate email with other marketing channels (social, content, paid).
Analyse campaign performance, present insights, and implement A/B testing for continuous improvement.
Identify opportunities for email and nurture innovation and optimisation.
Skills:
- Proven expertise in email marketing and customer lifecycle management.
- Strong project management skills for handling multiple projects.
- Excellent collaboration abilities in a complex, international environment.
- Strong analytical skills to derive actionable insights from data.
- Experience with Marketo (preferred), AEP/AJO (a plus).
- Exceptional written and verbal communication skills.
- Self-motivated and independent.
Education & Experience:
Bachelor's degree in Marketing, Business, or related field. Minimum 4 years of digital marketing experience with a focus on segmentation, campaign management, and email strategy.
Email Marketing Specialist employer: LMA Recruitment
Contact Detail:
LMA Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially around segmentation and personalisation. This will not only help you stand out during interviews but also demonstrate your commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals who are already working in email marketing or related fields. Attend industry events or webinars where you can connect with potential colleagues and learn more about the specific challenges they face.
✨Tip Number 3
Gain hands-on experience with marketing automation tools like Marketo. If you haven't used it before, consider taking an online course or certification to boost your skills and show your proactive approach to learning.
✨Tip Number 4
Prepare to discuss your previous email campaigns in detail during interviews. Be ready to share specific metrics and outcomes that highlight your analytical skills and ability to drive customer engagement through effective email strategies.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing and customer lifecycle management. Use specific examples that demonstrate your project management skills and collaboration abilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing. Mention your familiarity with tools like Marketo and how you've successfully managed campaigns in the past. Be sure to align your skills with the job requirements.
Showcase Analytical Skills: In your application, provide examples of how you've used data to derive insights and improve campaign performance. Highlight any experience with A/B testing and how it has led to successful outcomes.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, emphasise your ability to collaborate in complex environments. Share specific instances where you successfully worked with different stakeholders to achieve campaign goals.
How to prepare for a job interview at LMA Recruitment
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific strategies you used for segmentation, A/B testing, and how you maximised customer engagement. This will demonstrate your hands-on experience and understanding of the role.
✨Demonstrate Project Management Skills
Since the role requires managing multiple projects, come equipped with examples of how you've successfully handled timelines, approvals, and internal reviews in past positions. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills. Be ready to explain how you've derived actionable insights from campaign data in the past. Discuss any tools or methods you used to analyse performance and how you implemented changes based on your findings.
✨Highlight Collaboration Experience
This position involves working with cross-functional teams, so share examples of successful collaborations. Talk about how you’ve integrated email marketing with other channels like social media or content marketing, and how you trained stakeholders in the process.
