At a Glance
- Tasks: Shape and scale high-impact brand partnerships, evaluating opportunities from concept to activation.
- Company: Join Lloyds Banking Group, one of the UK’s largest organisations focused on innovative partnerships.
- Benefits: Collaborative culture encouraging innovation and continuous improvement in partnership strategies.
- Other info: Experience in financial services is beneficial but not essential.
- Why this job: Unique opportunity to influence senior stakeholders and drive commercial value through brand partnerships.
- Qualifications: 8+ years in brand partnerships with strong stakeholder management and leadership experience required.
The predicted salary is between 60000 - 80000 £ per year.
We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
Requirements:
- 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential).
- Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships.
- Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement.
- Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation.
- Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight.
- Strong leadership capability, with experience managing, coaching and developing high-performing teams.
- (Desirable) Existing network within the brand partnerships or sponsorship landscape.
- (Desirable) Experience working across media, data or technology-led partnerships.
- (Desirable) Background in large-scale brand activation campaigns.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
What the job involves:
This is a unique opportunity to shape and scale high-impact brand partnerships that drive real commercial and customer value across one of the UK’s largest organisations. As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data and technology partnerships.
You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group.
In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long-term impact, brand alignment and measurable success.
You’ll contribute to a culture that is collaborative, ambitious and customer-focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.
Senior Manager of Brand Partnerships employer: Lloyd's
Lloyds Banking Group offers a dynamic environment in the UK, focusing on creativity and commercial thinking. Employees benefit from a collaborative culture and opportunities for professional development within a fast-growing team.
