At a Glance
- Tasks: Assist in delivering impactful marketing campaigns that drive brand awareness and consideration.
- Company: Join a leading brand-focused division dedicated to helping Britain prosper.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on creativity and collaboration.
- Why this job: Be part of innovative campaigns that make a real difference in customer engagement.
- Qualifications: 5+ years in multi-channel marketing with strong campaign management skills.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- Multi-channel Marketing – 5+ years experience across multi-channel ATL campaign leadership, with expertise in broadcast communications and a strong awareness of ad-tech enabled targeted campaign methods.
- Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words.
- Campaign Management – Proven experience of assisting the delivery of multi‐channel awareness and consideration campaigns safely and compliant to FCA rules. Deep experience managing multimillion Pound production and media budgets, with a laser focus on optimising media spends to maximise efficiency and effectiveness.
- Creative delivery – Expertise in leading innovative and effective creative in partnership with in‐house studios and world class agencies, optimised to delivering impact across the awareness and consideration parts of the purchasing funnel. A keen eye for detail and the imagination to encourage their teams whilst also adhering to brand guidelines and standards.
- Control Management – Experience managing budgets, workflows and risks associated with their marketing plans.
What the job involves
- Our Brands, Marketing & Experience (BMX) division plays a central role in the Group's purpose of helping Britain prosper. We deliver personalised, data‐driven customer communications, build world‐class brand engagement, and make sure every interaction feels relevant and human.
- Within BMX, an exciting opportunity has come up within the Campaign and Social Accelerator team as an Assistant Marketing Manager. Here your role will focus on driving awareness and consideration across our product and brand portfolio by assisting the management and delivery of impactful marketing campaigns through ATL advertising.
- Support in the delivery of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best in class creative execution.
- Understand the moments that matter for customers and deploy campaigns to move customer intent through to prime metrics.
- Be clear on the core benchmarks and understand content marketing engagement data to ensure we're optimising and improving content output.
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Ensure high‐quality creative output from brief to ideation to production across all marketing channels.
- Ensure the successful and compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
Assistant Marketing Manager in Edinburgh employer: Lloyd's
As an Assistant Marketing Manager within our dynamic Brands, Marketing & Experience division, you'll thrive in a collaborative environment that champions innovation and creativity. We offer a supportive culture that prioritises employee growth through continuous learning opportunities and the chance to work on impactful campaigns that drive real commercial success. Located in a vibrant area, our company not only values your contributions but also provides a platform for you to make a meaningful difference in helping Britain prosper.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world and let them know you're on the hunt for an Assistant Marketing Manager role. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your multi-channel marketing campaigns and any innovative strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially around driving awareness and consideration through impactful marketing.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. Plus, it shows you're proactive and genuinely interested in the role.
We think you need these skills to ace Assistant Marketing Manager in Edinburgh
Some tips for your application 🫡
Showcase Your Experience:Make sure to highlight your 5+ years of multi-channel marketing experience. We want to see how you've led campaigns and managed budgets, so don’t hold back on the details!
Be Collaborative:Remember, we value teamwork! Use your application to demonstrate how you've worked with others across different teams. Share examples that show you think 'We' not 'Me'.
Focus on Creativity:We love innovative ideas! When discussing your past campaigns, emphasise your creative contributions and how they aligned with brand guidelines. Show us your keen eye for detail!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Lloyd's
✨Know Your Multi-Channel Marketing Inside Out
Make sure you brush up on your multi-channel marketing experience, especially in ATL campaigns. Be ready to discuss specific campaigns you've led, the strategies you used, and how you optimised media spends. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Collaborative Spirit
Since the role values collaboration, think of examples where you've worked closely with peers or cross-functional teams. Prepare to share stories that highlight your ability to work as part of a team and how you’ve contributed to collective success. Remember, it’s all about 'We' not 'Me'.
✨Demonstrate Budget Management Skills
Be prepared to talk about your experience managing multimillion-pound budgets. Highlight how you've ensured compliance and efficiency in your campaigns. Discuss any tools or methods you use to keep track of budgets and workflows, as this will show your attention to detail and control management skills.
✨Bring Creative Ideas to the Table
Think about innovative campaigns you've been part of and be ready to discuss them. Show your understanding of brand guidelines and how you’ve pushed creative boundaries while staying compliant. This will demonstrate your ability to lead effective creative delivery and your keen eye for detail.
