At a Glance
- Tasks: Lead innovative marketing for our property developments, driving awareness and customer engagement.
- Company: Join Lloyds Living, a forward-thinking property management company redefining living experiences in the UK.
- Benefits: Generous pension, performance bonuses, share schemes, flexible benefits, and 28 days holiday.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of property management and community living.
- Qualifications: 5+ years in property marketing, strong digital skills, and a data-driven mindset.
The predicted salary is between 45000 - 55000 € per year.
Working pattern: Our work style is hybrid, which involves spending at least four days per week, or 80% of our time, at one of our offices.
Join us at Lloyds Living as we redefine what it means to manage property in the UK. We're on an ambitious journey to become one of the country's largest and most trusted landlords, creating vibrant communities and delivering exceptional living experiences. As we scale at pace, you'll be part of a dynamic team shaping the future of property management - where innovation, customer focus, and growth go hand in hand. This is your chance to make an impact and be part of something extraordinary.
We're looking for a Marketing Manager to lead the marketing across our build to rent (BTR) developments from early awareness through to stabilisation. This is a hands‑on role with end‑to‑end responsibility for property marketing across development launches, lease‑up and re‑let activity, with a focus on driving awareness, demand, conversions and a top‑tier customer experience throughout the entire journey.
Key Responsibilities- Lead the end‑to‑end marketing of our BTR developments, from early awareness and pre‑launch activity through to launch, lease‑up and stabilisation.
- Deliver marketing activity in line with Lloyds Living's development launch strategy, ensuring consistent, high‑quality execution across the portfolio.
- Work closely with the leasing team to drive enquiries, applications and conversions throughout lease‑up.
- Support re‑let marketing activity across stabilised schemes to help minimise void periods and maintain occupancy.
- Create development‑level marketing strategies informed by market research, local context and target audience profiling.
- Plan and deliver integrated campaigns across digital, social, property portals, paid media, email, print and local activity.
- Plan development launch events and oversee show home briefing and installation.
- Work with the brand team to align brand awareness activity with development launches and property marketing.
- Manage the creation of all development marketing collateral, briefing and overseeing third‑party creative agencies.
- Brief and oversee CGIs, photography, videography, virtual tours and drone content for developments and homes.
- Plan and brief social‑first content to promote our developments and homes across social media.
- Ensure all content required for website launches and portal listings is created, stored and kept up to date.
- Manage and optimise property portal products and paid media campaigns, working with media agencies to maximise performance.
- Manage email marketing and lead nurture campaigns, working closely with the leasing team to ensure prospects are effectively funnelled from early awareness and enquiry through to application.
- Track performance across all marketing channels including property portals, paid media, social media, website, OOH and email.
- Use insight and data to continually optimise activity and inform future launch strategies.
- Manage development‑level marketing budgets, ensuring spend remains on track and delivers strong ROI.
- Collaborate closely with internal teams including Mobilisation, Leasing, Property Operations and Brand.
- Manage external agencies and suppliers to ensure timely, high‑quality delivery.
- 5+ years' experience in property marketing, ideally within Build to Rent or residential lettings.
- A relevant marketing degree or qualification (desirable but not essential).
- Strong understanding of demand generation and lead funnel management.
- Hands‑on experience with digital marketing, property portals and paid media.
- Confident briefing and managing creative and media agencies.
- Strong content creation and copywriting skills.
- Ability to manage multiple projects and priorities effectively.
- Data‑led approach with experience using performance insight to optimise marketing activity.
- A team player with strong communication skills.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 28 days' holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Marketing Manager - (PRS) Property Management in Manchester employer: Lloyds Living
At Lloyds Living, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As a Marketing Manager in our dynamic team, you'll enjoy a hybrid working model, generous benefits including a substantial pension contribution and performance-related bonuses, and ample opportunities for professional growth as we redefine property management in the UK. Join us to make a meaningful impact in creating thriving communities while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - (PRS) Property Management in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property management and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to property management. Use visuals, data, and case studies to demonstrate how you’ve driven awareness and conversions in past roles. This will make you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching Lloyds Living and their approach to property management. Understand their values and how they aim to create vibrant communities. Tailor your answers to show how your experience aligns with their mission and how you can contribute to their ambitious journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lloyds Living team. So, get your application in and let’s make some magic happen together!
We think you need these skills to ace Marketing Manager - (PRS) Property Management in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in property marketing and any relevant projects you've worked on. We want to see how your skills align with our mission at Lloyds Living!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about property management and how you can contribute to our journey. Be sure to mention specific achievements that demonstrate your marketing prowess.
Showcase Your Creativity:As a Marketing Manager, creativity is key! Include examples of past campaigns or projects where you’ve driven awareness and conversions. We love seeing innovative ideas that have made an impact in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Lloyds Living
✨Know Your Stuff
Before the interview, dive deep into Lloyds Living's mission and values. Understand their approach to property management and how they aim to create vibrant communities. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in property marketing, especially within Build to Rent. Be ready to discuss successful campaigns you've led, focusing on how you drove awareness and conversions. This will demonstrate your hands-on experience and ability to deliver results.
✨Be Data-Driven
Since the role requires a data-led approach, come prepared with insights from your previous marketing activities. Discuss how you've used performance metrics to optimise campaigns and inform future strategies. This will show that you can manage budgets effectively and deliver strong ROI.
✨Engage with the Team
Lloyds Living values collaboration, so be ready to discuss how you've worked with cross-functional teams in the past. Highlight your communication skills and how you've managed relationships with external agencies. This will illustrate that you're a team player who can thrive in a dynamic environment.
