At a Glance
- Tasks: Create engaging product marketing content and support exciting go-to-market campaigns.
- Company: Join a leading maritime data company empowering global trade decisions.
- Benefits: Enjoy 25 days holiday, flexible work options, and a healthy lifestyle subsidy.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be part of a dynamic team driving innovation in the maritime industry.
- Qualifications: University educated in Marketing or related field with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Lloyds List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications. We have teams working across the globe in data and analytics, product management, editorial and market analysis, technology, marketing, sales, and customer success.
The Product Marketing Executive supports the development and execution of product marketing initiatives that drive product awareness, adoption, and revenue growth. This role works closely with product, wider marketing, customer success and sales teams to help communicate product value, support go-to-market activities, and ensure messaging resonates with our target audience. This is a full‑time permanent role working collaboratively across the global business and as part of the key marketing team.
Key Responsibilities- Product Messaging & Content: Assist in creating persuasive and differentiated product marketing content including product comparisons, data stats, website copy, product pages, blogs, webinars, demo videos and pitch decks in line with product messaging, value propositions, and positioning. Load blog posts and other content onto the website, ensure they are appropriately tagged to ensure visibility in the customer user journey across the site. Coordinate customer newsletters promoting product enhancements and collating relevant content including free-to-view Lloyds List articles and marketing content. Run non-customer newsletters / content promotions by audience segment, encouraging engagement with blogs, webinars and whitepapers. Communicate product feature enhancements or critical incidents to customers work with Product Marketing Manager’s and the Marketing Ops Manager using tactics as appropriate (email, social media and Appcues) to deliver comms. Provide event support, ensuring events have appropriate up to date collateral and messaging / positioning aligns with strategy.
- Go-to-Market Support for launches and ongoing ‘always on’ campaigns: Assist with the execution of product launches and go-to-market campaigns for customers and non-customers. Including email campaigns, social media posts, website updates, event collateral, product Appcues, web copy. Coordinate with marketing ops, design and regional marketing teams on launch activities. Help track launch performance and compile post-launch insights and learnings. Assist in the coordination and execution of always on campaigns across email, social and ads, to ensure that campaigns are on message, utilise the latest content and are targeted correctly. Support the Product Marketing Manager’s in the development and maintenance of sales enablement materials including updating and maintaining pitch decks, product one-pagers, playbooks, email /social outreach and battle cards. Work with the product team on creating demo videos for sales pitches. Ensure sales enablement folders are kept updated, and wider marketers have access to up-to-date messaging guidance. Help gather feedback from win/loss programme to improve product messaging and positioning.
- Customer Insight: Support the collection of customer feedback, testimonials, logos and case studies. Help gather feedback from win/loss programme to improve product messaging and positioning. Work with customer success teams and product teams to understand customer challenges and product value. Help Product Marketing Manager’s to translate customer insights into updated marketing narratives and proof points.
- Performance & Reporting: Track product marketing activity performance including campaign engagement, content usage, and sales adoption. Assist in preparing reports on product marketing impact and market insights.
- University educated in Marketing, Business, Communications, or related field.
- Experience in product marketing, marketing, or B2B marketing roles.
- Strong written and verbal communication skills.
- Proactive can‑do attitude, willing to get stuck in and responsive to change in a fast‑evolving environment.
- Ability to translate technical information into clear customer‑focused messaging.
- Strong organisational and project coordination skills.
- Creative mindset, able to translate marketing strategy into effective tactical execution.
- Willingness to learn and develop.
- Storytelling ability – ability to take messaging guides and create effective and compelling copy.
- Experience in B2B, SaaS, technology, or data products.
- Experience working with sales teams or on go‑to‑market initiatives.
- 25 Days Holiday rising to 27 after 2 years’ service and a day off for your birthday.
- Work anywhere policy (up to 4 weeks per year, subject to approval).
- Life Assurance for 4 x Salary.
- Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5%.
- Up to 4 Days Paid Volunteering.
- Healthy Lifestyle Subsidy up to £250.
- Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave).
- Flexible benefits including Private Healthcare Plan and Dental Insurance.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. Please let us know of any adjustments we need to make for you to show us your best self.
Product Marketing Executive employer: Lloyds List Intelligence
Lloyds List Intelligence is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation across global teams. With a strong commitment to employee growth, we provide extensive benefits including flexible working options, generous holiday allowances, and a supportive environment that values diversity and inclusion. Join us in our mission to empower maritime professionals with actionable insights while enjoying a fulfilling career in a forward-thinking company.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your product marketing projects, campaigns, or any relevant content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their value propositions and be ready to discuss how you can contribute to their marketing initiatives. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Lloyds List Intelligence.
Tailor Your Content:Make sure to customise your application to highlight relevant experiences that align with the job description. Use keywords from the posting to demonstrate that you understand what we're looking for in a Product Marketing Executive.
Be Clear and Concise:We appreciate straightforward communication, so keep your application clear and to the point. Avoid jargon unless it’s necessary, and make sure your key skills and experiences stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lloyds List Intelligence
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you communicate product value effectively and show your passion for the role.
✨Craft Compelling Stories
As a Product Marketing Executive, storytelling is key. Prepare examples of how you've translated technical information into customer-focused messaging in the past. Think about how you can weave narratives around the products to engage your audience during the interview.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams. Be ready to discuss your experience collaborating with product, sales, and customer success teams. Highlight specific instances where your teamwork led to successful product launches or marketing campaigns.
✨Prepare for Performance Metrics Discussion
Understanding how to track and report on marketing performance is crucial. Brush up on key metrics related to product marketing, such as campaign engagement and sales adoption. Be prepared to discuss how you've used data to inform your marketing strategies in previous roles.
