At a Glance
- Tasks: Create engaging product content and support marketing campaigns to drive awareness and sales.
- Company: Join a leading maritime data company empowering global trade with innovative insights.
- Benefits: Enjoy flexible work options, generous holiday, and a supportive environment for growth.
- Other info: Diverse and inclusive workplace committed to your success and development.
- Why this job: Be part of a dynamic team shaping the future of maritime marketing and analytics.
- Qualifications: University educated in Marketing or related field; experience in product marketing is a plus.
The predicted salary is between 30000 - 40000 € per year.
Lloyds List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications.
The Product Marketing Executive supports the development and execution of product marketing initiatives that drive product awareness, adoption, and revenue growth. This role works closely with product, wider marketing, customer success and sales teams to help communicate product value, support go-to-market activities, and ensure messaging resonates with our target audience. This is a full-time permanent role working collaboratively across the global business and as part of the key marketing team.
Key Responsibilities- Product Messaging & Content
- Assist in creating persuasive and differentiated product marketing content including product comparisons, data stats, website copy, product pages, blogs, webinars, demo videos and pitch decks in line with product messaging, value propositions, and positioning.
- Load blog posts and other content on to the website, ensure they are appropriately tagged to ensure visibility in the customer user journey across the site.
- Coordinate customer newsletters promoting product enhancements and collating relevant content including free-to-view Lloyds List articles and marketing content.
- Run non-customer newsletters / content promotions by audience segment, encouraging engagement with blogs, webinars and whitepapers.
- Communicate product feature enhancements or critical incidents to customers work with Product Marketing Manager's and the Marketing Ops Manager using tactics as appropriate (email, social media and Appcues) to deliver comms.
- Provide event support, ensuring events have appropriate up to date collateral and messaging / positioning aligns with strategy.
- Go-to-Market Support for launches and ongoing 'always on' campaigns
- Assist with the execution of product launches and go-to-market campaigns for customers and non-customers. Including email campaigns, social media posts, website updates, event collateral, product Appcues, web copy.
- Coordinate with marketing ops, design and regional marketing teams on launch activities.
- Help track launch performance and compile post-launch insights and learnings.
- Assist in the coordination and execution of always on campaigns across email, social and ads, to ensure that campaigns are on message, utilise the latest content and are targeted correctly.
- Sales Enablement
- Support the Product Marketing Manager's in the development and maintenance of sales enablement materials including updating and maintaining pitch decks, product one-pagers, playbooks, email /social outreach and battle cards.
- Work with the product team on creating demo videos for sales pitches.
- Ensure sales enablement folders are kept updated, and wider marketers have access to up-to-date messaging guidance.
- Help gather feedback from win/loss programme to improve product messaging and positioning.
- Customer Insight
- Support the collection of customer feedback, testimonials, logos and case studies.
- Help gather feedback from win/loss programme to improve product messaging and positioning.
- Work with customer success teams and product teams to understand customer challenges and product value.
- Help Product Marketing Manager's to translate customer insights into updated marketing narratives and proof points.
- Performance & Reporting
- Track product marketing activity performance including campaign engagement, content usage, and sales adoption.
- Assist in preparing reports on product marketing impact and market insights.
- University educated in Marketing, Business, Communications, or related field.
- Experience in product marketing, marketing, or B2B marketing roles.
- Strong written and verbal communication skills.
- Proactive can-do attitude, willing to get stuck in and responsive to change in a fast-evolving environment.
- Ability to translate technical information into clear customer-focused messaging.
- Strong organisational and project coordination skills.
- Creative mindset, able to translate marketing strategy into effective tactical execution.
- Willingness to learn and develop.
- Storytelling ability – ability to take messaging guides and create effective and compelling copy.
- Experience in B2B, SaaS, technology, or data products.
- Experience working with sales teams or on go-to-market initiatives.
- Content development experience.
- 25 Days Holiday rising to 27 after 2 years' service and a day off for your birthday.
- Work anywhere policy (up to 4 weeks per year, subject to approval).
- Life Assurance for 4 x Salary.
- Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5%.
- Up to 4 Days Paid Volunteering.
- Healthy Lifestyle Subsidy up to £250.
- Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave).
- Flexible benefits including Private Healthcare Plan and Dental Insurance.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Please let us know of any adjustments we need to make for you to show us your best self.
Product Marketing Executive in London employer: Lloyds List Intelligence
At Lloyds List Intelligence, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. Our commitment to employee growth is evident through our comprehensive benefits package, including generous holiday allowances, flexible working options, and a strong focus on professional development. Join us in our vibrant location where you can make a meaningful impact in the maritime industry while enjoying a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their value propositions and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past experiences that highlight your achievements and how they relate to the role. Make it engaging and relevant to the Product Marketing Executive position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Executive in London
Some tips for your application 🫡
Show Off Your Writing Skills:As a Product Marketing Executive, your writing will be key! Make sure to showcase your ability to create clear and engaging content. Use examples from your past work to demonstrate how you can translate complex ideas into customer-friendly messaging.
Tailor Your Application:We love it when candidates take the time to tailor their applications. Highlight your relevant experience in product marketing or B2B roles, and connect your skills directly to the responsibilities listed in the job description. It shows us you’re genuinely interested!
Be Proactive and Positive:We’re looking for a proactive can-do attitude! In your application, share instances where you’ve taken initiative or adapted to changes in a fast-paced environment. This will help us see how you fit into our dynamic team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Lloyds List Intelligence.
How to prepare for a job interview at Lloyds List Intelligence
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you communicate product value effectively during the interview.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content creation, such as blogs, newsletters, or marketing materials. Be ready to discuss how you can create persuasive and differentiated content that aligns with the company's messaging and value propositions.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to coordinate with product, sales, and customer success teams to drive marketing initiatives.
✨Be Ready to Discuss Customer Insights
Understand the importance of customer feedback in shaping product marketing strategies. Be prepared to talk about how you've gathered and utilised customer insights in previous roles to improve messaging and positioning.
