At a Glance
- Tasks: Lead marketing initiatives for small and medium-sized businesses in Merchant Services.
- Company: Join Lloyds Banking Group, a leader in banking and financial services.
- Benefits: Enjoy a generous pension, performance bonuses, 30 days holiday, and flexible working.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make an impact in the fast-paced world of Fintech and banking marketing.
- Qualifications: Experience in B2B marketing, especially in banking or Fintech, is essential.
The predicted salary is between 50000 - 60000 £ per year.
Join to apply for the GTM Marketing Manager, SMB, Merchant Services (FTC) role at Lloyds Banking Group. This range is provided by Lloyds Banking Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
LOCATIONS: Bristol / Leeds / Manchester
HOURS: Full‑Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
About This Opportunity
Were seeking a dynamic and driven SMB Marketing Manager to lead marketing initiatives focused on small and medium-sized businesses (SMBs) within Merchant Services on a Fixed Term Contract basis. This role requires strong experience in marketing in banking and financial services, with Fintech experience being a significant advantage. Youll be responsible for developing and executing marketing strategies that drive engagement and acquisition across the SMB segment, ensuring alignment with our broader growth objectives.
Key responsibilities:
- Segment Marketing Strategy: Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
- Campaign Development & Execution: Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including tradeshows and events to generate qualified leads and support sales conversion.
- Sales Interlock & Enablement: Be the key interlock between the marketing and SMB sales teams. Also work closely with wider sales teams in the bank that sell a broad range of products to ensure Merchant Services is prioritised. Sales enablement and interlock will be a key requirement.
- Customer Insights & Data‑Driven Decisions: Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI. Be a key interlock for RevOps.
- Cross‑Functional Collaboration: Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
- Content & Messaging: Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
- Performance Tracking: Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.
What Youll Need
- Experience: Strong demonstrable experience in B2B marketing roles, developed within banking, financial services or Fintech. Experience in SMB‑focused marketing, events management, digital demand generation and sales enablement is highly desirable.
- Industry Knowledge: Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
- Marketing Skills: Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
- Digital Marketing Expertise: Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
- Sales Collaboration: Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programmes.
- Analytical Skills: Ability to interpret data and translate insights into actionable marketing strategies.
- Collaboration & Communication: Skilled at working across teams and influencing partners in a matrixed environment.
- Growth Mindset: Comfortable in a fast‑paced, evolving environment with a focus on innovation and continuous improvement.
About Working For Us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and were committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Benefits
- Generous pension contribution of up to 15%
- Annual performance‑related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
If youre excited by the thought of becoming part of our team, get in touch. Wed love to hear from you.
GTM Marketing Manager, SMB, Merchant Services (FTC) employer: Lloyds Banking
Lloyds Banking Group is an exceptional employer that prioritises diversity, equity, and inclusion, fostering a supportive environment where employees can thrive and grow. With a generous benefits package including a substantial pension contribution, flexible working patterns, and a commitment to employee wellbeing, the company empowers its staff to achieve their professional goals while maintaining a healthy work-life balance. Located in vibrant cities like Bristol, Leeds, and Manchester, Lloyds offers a dynamic workplace culture that encourages innovation and collaboration, making it an ideal choice for those seeking meaningful and rewarding employment in the banking sector.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Marketing Manager, SMB, Merchant Services (FTC)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially in the SMB and Fintech space.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions and scenarios.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining us.
We think you need these skills to ace GTM Marketing Manager, SMB, Merchant Services (FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the GTM Marketing Manager role. Highlight your experience in B2B marketing, especially within banking and Fintech. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing for SMBs and how you can drive engagement in Merchant Services. Keep it engaging and relevant!
Showcase Your Data Skills:Since data-driven decisions are key for this role, make sure to mention any experience you have with analytics and market research. We love candidates who can turn insights into impactful strategies!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Lloyds Banking
✨Know Your SMB Marketing Inside Out
Before the interview, brush up on your knowledge of small and medium-sized businesses and their unique challenges. Be ready to discuss how your previous marketing strategies can be tailored to meet the needs of this segment, especially in the context of banking and Fintech.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, particularly those that involved digital, social, and offline channels. Highlight how these campaigns generated leads and supported sales conversion, as this will resonate well with the role's focus on integrated marketing.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data analytics and market research in your past roles. Discuss how you interpreted insights to optimise campaigns and improve ROI, as this is a key aspect of the position you're applying for.
✨Emphasise Cross-Functional Collaboration
Since the role requires working closely with various teams, prepare to share experiences where you've successfully collaborated across departments. Highlight your ability to influence partners in a matrixed environment, which is crucial for aligning marketing initiatives with commercial priorities.
