At a Glance
- Tasks: Support planning of ATL marketing campaigns and liaise with product marketing teams.
- Company: Join a company rebooting an icon in the finance sector with innovative marketing strategies.
- Benefits: Enjoy agile working options including job share, reduced hours, and hybrid working.
- Other info: You will report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
- Why this job: Be part of a transformative team driving commercial success through integrated campaigns.
- Qualifications: Brand marketing experience with leading consumer brands and strong stakeholder management skills required.
The predicted salary is between 35000 - 45000 £ per year.
We're rebooting an icon and building the future of finance.
Agile Working Options: Job Share; Reduced Hours; Flexibility in when hours are worked; Hybrid Working.
Job description:
- Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
- Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
- Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success.
- Ensure high-quality agency briefs are delivered to our agency partners.
- Successful and compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Management of team budgets.
You’ll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
About you… Specifically, you’ll need to have:
- Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent communication (written and verbal) and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
- A strong eye for detail and consistency.
- The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Marketing - Assistant Planning Manager in Edinburgh employer: Lloyds Banking
This role is based in a dynamic finance company focused on innovation and transformation. Employees enjoy flexible working arrangements and are part of a collaborative team that values personal development. The mission is to drive impactful marketing strategies that resonate with customers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lloyds Banking and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lloyds Banking are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lloyds Banking on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lloyds Banking. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing - Assistant Planning Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lloyds Banking. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lloyds Banking:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lloyds Banking’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lloyds Banking
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lloyds Banking will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lloyds Banking, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
