At a Glance
- Tasks: Lead and scale a high-performing telephony sales team in the payments sector.
- Company: Dynamic financial services company focused on innovation and inclusivity.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a diverse team committed to creating an inclusive workplace.
- Why this job: Make a real impact by driving sales strategy and coaching future leaders.
- Qualifications: Senior leadership experience in telephony sales and proven success in driving growth.
The predicted salary is between 92701 - 109060 € per year.
End Date: Thursday 21 May 2026
Salary Range: £92,701 - £109,060
Flexible Working Options: Hybrid Working, Job Share
Locations: Leeds, Basildon
Hours: Full time
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
Why join us? You’ll own and scale a high‑performing telephony sales function and be accountable not only for performance, but for building a high‑capability sales organisation through structured sales methodology, focused performance management, and a systematic approach to coaching, observation and feedback. You’ll embed a culture of continual improvement, ensuring colleagues consistently improve conversion, deal quality, and customer outcomes over time.
What You’ll Be Doing:
- Strategy, operating model & performance management: Own and deliver a telephony sales strategy that balances existing‑base growth (penetration, cross‑sell, upsell) and inbound lead conversion alongside targeted outbound activity into high‑propensity new customer pools. Translate strategy into a clear operating model covering capacity planning, sales rhythms, targets, forecasting, and execution. Ensure sales activity and behaviours align to good customer outcomes, particularly in a complex payments ecosystem (acquiring, terminals, gateway, e‑commerce, partnerships, open banking and embedded payments). Move beyond “numbers only” performance management by explicitly linking activity, behaviour, capability and outcomes. Ensure high standards of data quality and adoption, enabling accurate insight at seller, team and segment level. Work closely with Product, Marketing, COO, Revenue Operation and Banking coverage teams to ensure sales enablement keeps pace with product and proposition development.
- Sales capability: Define, own and embed a clear, repeatable sales methodology suitable for telephony‑based selling, ensuring the methodology is consistently applied across call structure, client need, value articulation, objection handling and converting to sale. Ensure delivery of an organized framework for colleague upskill, ensuring continuous improvement rather than one‑off training interventions. Establish and lead a focused coaching framework that includes regular call observation (live and recorded), clear behavioural standards and high‑quality feedback that identifies insight into skills gaps and follows up with targeted coaching. Upskilling leaders in effective guidance and evaluation methods and holding leaders accountable for improved capability and making them excellent coaches.
- Inbound and outbound sales: Progress the deployment and optimisation of dialler technology to improve contact rates, seller productivity and customer experience. Set clear expectations for inbound conversion from franchise and non‑franchise lead sources, outbound sales into existing‑customer portfolios and targeted prospect pools. Align with Revenue Operations to ensure that dialler strategies align tightly to propensity modelling, segmentation and campaign priorities. Translate segmentation and sector strategy into clear campaign objectives and tailored value propositions.
About You:
- Senior leadership experience running telephony sales teams in financial services, payments or closely related sectors.
- Proven success driving penetration, value growth and new acquisition.
- Deep experience implementing and scaling dialler‑based inbound and outbound sales strategies, CRM‑led management and performance governance.
- Hands‑on experience working with propensity models, lead scoring and segmented sales strategies.
- Proven success in building sales capability, not just hitting targets.
- Personal ability and personal investment in coaching and ability to build leaders who coach effectively and consistently.
- Comfortable addressing performance conversations while creating a culture of learning and improvement.
- Sets a clear standard for what phenomenal looks like in telephony sales.
- Operates with integrity and a relentless focus on customer and commercial outcomes.
What Success Looks Like:
- Sustained improvement in conversion rates, value per sale and productivity per FTE.
- Clear uplift in colleague capability evidenced by call quality, behavioural scoring and reduced performance variability.
- Strong adoption of sales methodology and coaching standards including a clear linkage between coaching activity and commercial outcomes.
- Improve forecast accuracy and pipeline confidence.
We understand that great talent comes from many backgrounds. While this advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply. We keep your data safe. We only ask for confidential information once you are formally invited for an interview or accepted a verbal offer; background checks are performed at that stage. We’re focused on creating a values‑led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Director - Payments Direct Sales in Wellington employer: Lloyds Banking Group
Join a forward-thinking organisation that prioritises employee growth and development, offering a hybrid working model that promotes work-life balance. As a Director in Payments Direct Sales, you'll be part of a dynamic team dedicated to continuous improvement and high performance, with access to structured coaching and a culture that values diversity and inclusion. With competitive salaries and a commitment to fostering a supportive environment, this role provides an excellent opportunity for meaningful and rewarding employment in Leeds or Basildon.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Payments Direct Sales in Wellington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the payments and financial services sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by researching the company and its sales strategies. Understand their telephony sales approach and think about how your experience aligns with their goals. Bring your A-game to show them you’re not just another candidate, but the one they need!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or mentors to refine your pitch. Focus on articulating your past successes in driving sales and building teams, especially in telephony sales. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that dream job!
We think you need these skills to ace Director - Payments Direct Sales in Wellington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in telephony sales and financial services. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills:As a Director, we’re looking for someone who can lead and inspire. Use your application to demonstrate your past successes in building high-performing teams and your approach to coaching and development.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points where necessary to make it easy for us to read through your experience.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows that you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Sales Strategy
Before the interview, make sure you understand the company's telephony sales strategy inside out. Be ready to discuss how you would own and deliver a sales strategy that balances growth and conversion. Think about specific examples from your past experience that demonstrate your ability to drive penetration and new acquisition.
✨Showcase Your Coaching Skills
As a Director, you'll need to build a high-capability sales organisation. Prepare to talk about your experience in coaching and developing teams. Bring examples of how you've established frameworks for continuous improvement and how you've upskilled leaders to become effective coaches themselves.
✨Understand the Payments Ecosystem
Familiarise yourself with the complex payments ecosystem, including acquiring, terminals, and e-commerce. Be prepared to discuss how you would ensure that sales activities align with good customer outcomes in this space. Showing your knowledge here will demonstrate your readiness for the role.
✨Data-Driven Decision Making
Highlight your experience with data quality and performance management. Be ready to explain how you've linked activity and behaviour to outcomes in previous roles. Discuss any hands-on experience you have with CRM systems and dialler technology, as this will be crucial for optimising sales performance.
