At a Glance
- Tasks: Drive organic growth through SEO and Generative Engine Optimisation analytics.
- Company: Join Lloyds Banking Group, a leader in inclusive banking.
- Benefits: Enjoy a competitive salary, generous pension, and 30 days holiday.
- Other info: Flexible hybrid working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact on website performance and visibility in a dynamic environment.
- Qualifications: Two years of experience in SEO measurement frameworks and dashboard design.
The predicted salary is between 61344 - 68160 € per year.
End Date: Friday 15 May 2026
Salary Range: £61,344 - £68,160
Flexible Working Options: Hybrid Working, Job Share
Location: Edinburgh, Bristol, Chester or Halifax
Hours: Full-time
Working Pattern: Hybrid; at least two days per week in office.
About This Opportunity
At Lloyds Banking Group, we’re embedding analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI‑driven platforms. The public website is a critical engine for discovery and consideration of our brands and products. This role is central to strengthening how we measure, understand, and improve search visibility and website performance.
Key Responsibilities
- Own and evolve the SEO and GEO measurement framework, monitoring performance across organic search engines and generative AI platforms.
- Deliver actionable insights that drive uplift in rankings, citations, organic traffic, engagement and conversions.
- Build and maintain dashboards surfacing SEO/GEO trends, opportunities and risks.
- Conduct opportunity sizing, causal analysis and forecasting to identify high‑impact initiatives and inform prioritisation.
- Embed a culture of insight‑driven decision‑making and coach teams to use data to guide SEO/GEO strategy.
Qualifications
- Two years proven experience designing and evolving measurement frameworks and dashboards for SEO and website performance.
- Strategic collaboration with stakeholders across the public website team and other partners, aligning insights with business objectives.
- Ability to communicate insights and recommendations clearly to non‑technical and senior stakeholders.
- Experience in coaching or mentoring to foster evidence‑based decision making.
- Forward‑looking mindset, comfortable operating in fast‑paced environments.
Benefits
- Generous pension contribution up to 15%
- Annual performance‑related bonus
- Share schemes, including free shares
- Discounted shopping and other lifestyle benefits
- 30 days holiday plus bank holidays
- Wellbeing initiatives and generous parental leave policies
Equality and Diversity
We are committed to creating an inclusive workplace. We offer reasonable workplace adjustments for colleagues with disabilities and guarantee interviews under the Disability Confident Scheme. As a Disability Confident Leader we guarantee fair and proportionate interviews for applicants who meet the minimum criteria with a disability, long‑term health or neurodivergent condition. We also support a diverse range of backgrounds and encourage applicants with transferable experience. Diversity, equity and inclusion are part of our core values.
SEO & GEO (Generative Engine Optimisation) Data Analyst in Trinity employer: Lloyds Banking Group
At Lloyds Banking Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With flexible working options, generous benefits including a substantial pension contribution and 30 days of holiday, we prioritise employee wellbeing and growth. Our commitment to diversity and inclusion ensures that every team member feels valued and empowered to contribute meaningfully to our mission in the vibrant cities of Edinburgh, Bristol, Chester, or Halifax.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & GEO (Generative Engine Optimisation) Data Analyst in Trinity
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect on LinkedIn. The more people you know, the better your chances of landing that SEO & GEO Data Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work with measurement frameworks and dashboards. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your communication skills. Be ready to explain complex data insights in simple terms, especially for non-technical stakeholders. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO & GEO (Generative Engine Optimisation) Data Analyst in Trinity
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO & GEO Data Analyst role. Highlight your experience with measurement frameworks and dashboards, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about SEO and how your skills align with our goals at Lloyds Banking Group. Keep it engaging and personal – we want to get to know you!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use numbers and data where possible to show how you’ve driven organic growth or improved website performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your SEO & GEO Stuff
Make sure you brush up on the latest trends in SEO and Generative Engine Optimisation. Be ready to discuss how you've designed measurement frameworks and dashboards in the past, as this role is all about driving organic growth through data.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've delivered actionable insights that improved rankings or traffic. Think about times when your analysis led to high-impact initiatives and be ready to explain your thought process.
✨Communicate Like a Pro
Since you'll need to present insights to non-technical stakeholders, practice explaining complex concepts in simple terms. Use clear examples to demonstrate how your insights align with business objectives and drive decision-making.
✨Emphasise Collaboration and Coaching
This role involves working closely with teams and coaching others. Be prepared to discuss your experience in strategic collaboration and how you've mentored colleagues to foster evidence-based decision-making in fast-paced environments.
