At a Glance
- Tasks: Shape and scale impactful brand partnerships for a leading UK organisation.
- Company: Join Lloyds Banking Group, a pioneer in transforming finance for good.
- Benefits: Enjoy a generous pension, performance bonuses, tailored benefits, and 30 days holiday.
- Other info: Diversity and inclusion are at our core; we welcome all backgrounds.
- Why this job: Make a real impact by driving innovative partnerships in a collaborative environment.
- Qualifications: 8+ years in brand partnerships with strong stakeholder management and leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London or Bristol
Hours: Full-time
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.
What you’ll be doing: This is a unique opportunity to shape and scale high-impact brand partnerships that drive real commercial and customer value across one of the UK’s largest organisations. As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data, and technology partnerships. You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group. In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long‑term impact, brand alignment and measurable success. You’ll contribute to a culture that is collaborative, ambitious and customer‑focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.
Why join us: We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for:
- 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
- Strong stakeholder management experience with the ability to influence senior leaders and build long‑term, strategic relationships
- Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement
- Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
- Experience managing agencies and third‑party partners (5+ years), including budget management, governance and performance oversight
- Strong leadership capability, with experience managing, coaching and developing high‑performing teams
And any experience of these would be great:
- Existing network within the brand partnerships or sponsorship landscape
- Experience working across media, data or technology‑led partnerships
- Background in large‑scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Benefits:
- A generous pension contribution of up to 15%
- An annual performance‑related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days’ holiday, plus bank holidays
- A range of wellbeing initiatives and generous parental leave policies
Senior Manager - Brand Partnerships employer: Lloyds Banking Group
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London or Bristol where creativity and collaboration thrive. With a strong commitment to employee growth, generous benefits including a 15% pension contribution, 30 days of holiday, and a focus on diversity and inclusion, we empower our team to innovate and excel in shaping impactful brand partnerships. Join us in our mission to transform finance for good while enjoying a supportive culture that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Brand Partnerships
✨Tip Number 1
Network like a pro! Reach out to your connections in the brand partnerships space and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info or even a referral, which can give you a leg up in the application process.
✨Tip Number 2
Prepare for interviews by researching the company and its current partnerships. Show us that you understand their brand and can bring fresh ideas to the table. Tailor your responses to highlight how your experience aligns with their goals—this will make you stand out!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision for brand partnerships and how you can drive value. We recommend rehearsing with a friend or mentor to get comfortable with your delivery and ensure you’re hitting all the key points.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and contributing to our exciting journey.
We think you need these skills to ace Senior Manager - Brand Partnerships
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand partnerships. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills:As a Senior Manager, we’re keen to see your leadership style. Share examples of how you’ve managed teams and influenced stakeholders in previous roles. This will help us understand how you can contribute to our collaborative culture.
Be Data-Driven:We love a good story backed by data! When discussing your past experiences, include metrics and insights that demonstrate the success of your partnership strategies. This shows us you can evaluate performance and drive optimisation.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the brand partnerships that Lloyds Banking Group currently has. Familiarise yourself with their existing relationships, like British Cycling, and think about how you could elevate these partnerships. This shows your genuine interest and helps you speak confidently about how you can contribute.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've influenced senior leaders in previous roles. Think about specific situations where your communication and negotiation skills made a difference. This is crucial for a Senior Manager role, so be ready to discuss your approach to building long-term, strategic relationships.
✨Bring Data to the Table
Since the role involves evaluating partnership performance, be prepared to discuss how you've used data and insights in past projects. Have a couple of examples ready that demonstrate your analytical capabilities and how they led to optimised outcomes. This will highlight your commercial thinking.
✨Demonstrate Leadership and Team Development
As you'll be managing a team, share your experiences in coaching and developing high-performing teams. Talk about your leadership style and how you've fostered a collaborative culture in your previous roles. This will show that you're not just a manager, but a leader who can inspire others.
