Marketing Manager - Affluent, Savings and Investments

12 Month FTC

SALARY: £61,344 - £68,160

LOCATIONS: Halifax, Bristol, Chester or Leeds

HOURS: Full-time

DURATION: 12 Month FTC

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you'll be doing

• Manage the execution of the Customer Lifecycle Management (CLM) marketing plan for the aligned business area, with accountability for delivery across deepen and retain activity for key customer segments.
• The role is responsible for implementing marketing activity, supporting innovation and owning performance outcomes, working closely with Full Funnel, Accelerator and partner teams.
• Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses to test, shaping test and learn activity and delivering against agreed objectives.
• Work in agile pods to deliver key jobs to be done that require innovation at pace.
• Manage the handover of successful activity to Growth, CRM and Campaigns & Social Accelerator teams where activity can be automated and delivered as business as usual.
• Maintain a strong understanding of customer needs, behaviour and journeys to inform planning and prioritisation.
• Use data and insight to track performance, optimise activity and report on outcomes.
• Stay up to date with marketing trends, channels, data and technology to continuously improve effectiveness.
• Demonstrate a culture of strong execution, agile delivery and collaboration, contributing positively to team performance and ways of working.

Why join us?

We're investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.

What we're looking for?

• Full Funnel Marketing Planning and Execution: Proven experience designing and delivering Customer Lifecycle Management or full funnel marketing activity across deepen and retain. Experience delivering cross sell and upsell activity that drives incremental customer and commercial value.
• Agile Ways of Working: Experience working in agile or fast paced environments, collaborating across multiple teams and disciplines. Ability to prioritise work, manage dependencies and deliver at pace.
• Marketing Innovation: Experience developing and testing new marketing approaches using test and learn methodologies. Comfortable using insight and data to scale successful activity and stop low performing activity.
• Commercial Acumen: Strong understanding of how marketing activity drives commercial outcomes. Ability to balance customer needs with business objectives and return on investment.
• Values and Behaviours: Thinks 'we', not 'me', and works collaboratively across teams and disciplines. Acts with integrity and accountability, taking ownership for outcomes. Demonstrates curiosity, openness to learning and continuous improvement. Puts customers at the heart of decision making.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies