At a Glance
- Tasks: Lead innovative marketing strategies for affluent savings and investments, driving customer engagement.
- Company: Join a forward-thinking company committed to diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Be part of a diverse team that values collaboration and continuous improvement.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in full funnel marketing and agile methodologies is essential.
The predicted salary is between 61344 - 68160 £ per year.
Salary: £61,344 - £68,160
Locations: Halifax, Bristol, Chester or Leeds
Hours: Full-time
Duration: 12 Month FTC
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
What you'll be doing:
- Manage the execution of the Customer Lifecycle Management (CLM) marketing plan for the aligned business area, with accountability for delivery across deepen and retain activity for key customer segments.
- The role is responsible for implementing marketing activity, supporting innovation and owning performance outcomes, working closely with Full Funnel, Accelerator and partner teams.
- Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses to test, shaping test and learn activity and delivering against agreed objectives.
- Work in agile pods to deliver key jobs to be done that require innovation at pace.
- Manage the handover of successful activity to Growth, CRM and Campaigns & Social Accelerator teams where activity can be automated and delivered as business as usual.
- Maintain a strong understanding of customer needs, behaviour and journeys to inform planning and prioritisation.
- Use data and insight to track performance, optimise activity and report on outcomes.
- Stay up to date with marketing trends, channels, data and technology to continuously improve effectiveness.
- Demonstrate a culture of strong execution, agile delivery and collaboration, contributing positively to team performance and ways of working.
What we're looking for:
- Full Funnel Marketing Planning and Execution: Proven experience designing and delivering Customer Lifecycle Management or full funnel marketing activity across deepen and retain. Experience delivering cross sell and upsell activity that drives incremental customer and commercial value.
- Agile Ways of Working: Experience working in agile or fast paced environments, collaborating across multiple teams and disciplines. Ability to prioritise work, manage dependencies and deliver at pace.
- Marketing Innovation: Experience developing and testing new marketing approaches using test and learn methodologies. Comfortable using insight and data to scale successful activity and stop low performing activity.
- Commercial Acumen: Strong understanding of how marketing activity drives commercial outcomes. Ability to balance customer needs with business objectives and return on investment.
- Values and Behaviours: Thinks 'we', not 'me', and works collaboratively across teams and disciplines. Acts with integrity and accountability, taking ownership for outcomes. Demonstrates curiosity, openness to learning and continuous improvement. Puts customers at the heart of decision making.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
Benefits:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Marketing Manager - Affluent, Savings and Investments employer: Lloyds Banking Group
Join a forward-thinking company that prioritises employee growth and well-being, offering a hybrid work model that promotes flexibility and inclusivity. With a commitment to diversity, equity, and inclusion, we provide extensive benefits including a generous pension scheme, performance-related bonuses, and 30 days of holiday, ensuring a supportive environment for all employees. Our culture fosters collaboration and innovation, making it an ideal place for marketing professionals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Affluent, Savings and Investments
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lloyds Banking Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lloyds Banking Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lloyds Banking Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lloyds Banking Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Affluent, Savings and Investments
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lloyds Banking Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lloyds Banking Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lloyds Banking Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lloyds Banking Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lloyds Banking Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lloyds Banking Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
