At a Glance
- Tasks: Transform digital marketing data into actionable insights with automated dashboards and reporting tools.
- Company: Join Lloyds Banking Group, a leader in innovative marketing intelligence.
- Benefits: Enjoy a competitive salary, generous pension, flexible working, and 28 days' holiday.
- Other info: Embrace a hybrid work style and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on marketing strategies while developing your skills in a dynamic environment.
- Qualifications: Experience in BI reporting, digital marketing metrics, and proficiency in data visualisation tools.
The predicted salary is between 44091 - 49890 € per year.
Salary: £44,091 - £49,890
Locations: Halifax, Bristol, Edinburgh, Chester or Leeds
Hours: Full-time
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
What you'll be doing:
- We're looking for a data-driven and technically skilled Marketing Intelligence Analyst to join our Marketing Intelligence team at Lloyds Banking Group.
- This role is perfect for someone who wants to be part of a group wide programme to transform digital marketing data into real-time, actionable insights through sophisticated marketing intelligence solutions.
- If you're passionate about automation, performance tracking, and enabling smarter, faster marketing decisions, we'd love to hear from you.
Key responsibilities:
- Develop and deliver automated, real-time dashboards and reporting tools to track digital marketing performance.
- Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
- Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
- Translate complex datasets into clear, visual insights that support strategic marketing decisions.
- Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
- Support the development of self-serve BI tools and training for marketing stakeholders.
- Champion the use of Gen BI and data storytelling across the marketing function.
- Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.
What we're looking for:
- Proven experience in reporting and BI.
- An eye for design without falling into the trap of style over substance.
- An understanding of digital marketing metrics, campaign tracking, and performance reporting.
- Organised person, able to manage multiple workloads and stakeholders.
- Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.
- Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
- Strong attention to detail and a passion for data accuracy, automation, and storytelling.
- Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
- A proactive, collaborative approach with a focus on continuous improvement and innovation.
Benefits:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Marketing Intelligence Senior Analyst employer: Lloyds Banking Group
Lloyds Banking Group is an exceptional employer that prioritises employee well-being and professional growth, offering a hybrid working model that promotes flexibility and work-life balance. With a strong commitment to diversity and inclusion, including support for colleagues with disabilities, the company fosters a collaborative culture where innovative ideas thrive. Employees benefit from generous pension contributions, performance-related bonuses, and a range of lifestyle-adaptive benefits, making it an ideal place for those seeking meaningful and rewarding careers in marketing intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence Senior Analyst
✨Tip Number 1
Network like a pro! Reach out to current employees at Lloyds Banking Group on LinkedIn. Ask them about their experiences and any tips they might have for landing the Marketing Intelligence Senior Analyst role. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by brushing up on your BI tools and data storytelling skills. Be ready to showcase how you've used data to drive marketing decisions in the past. We want to see your passion for automation and performance tracking shine through!
✨Tip Number 3
Don’t just focus on your technical skills; highlight your ability to communicate insights effectively. Practice explaining complex data in simple terms, as you’ll need to present to both technical and non-technical audiences. We love a good storyteller!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Lloyds Banking Group. Let’s get you that interview!
We think you need these skills to ace Marketing Intelligence Senior Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Intelligence Senior Analyst. Highlight your experience with BI tools and data visualisation, and don’t forget to mention any relevant projects that showcase your skills in digital marketing metrics.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about data-driven marketing and how your skills align with our needs. Be sure to mention your experience with automation and performance tracking.
Showcase Your Communication Skills:We want to see how you can present complex data in a clear and engaging way. If you have examples of reports or dashboards you've created, consider including links or descriptions in your application to demonstrate your storytelling abilities.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Data Tools
Make sure you’re well-versed in BI and data visualisation tools like Power BI, Tableau, or Google Data Studio. Be ready to discuss your experience with these tools and how you've used them to create impactful dashboards or reports.
✨Showcase Your Analytical Skills
Prepare examples of how you've translated complex datasets into actionable insights. Think about specific campaigns where your analysis made a difference and be ready to explain your thought process during the interview.
✨Understand Digital Marketing Metrics
Brush up on key digital marketing metrics and performance reporting. Be prepared to discuss how you’ve tracked campaign performance and what metrics you consider most important for success.
✨Communicate Clearly
Practice presenting your insights in a clear and engaging way. Remember, you’ll need to communicate with both technical and non-technical audiences, so tailor your examples to show your versatility in communication.
