At a Glance
- Tasks: Support planning of impactful marketing campaigns and collaborate with teams for success.
- Company: Join a forward-thinking finance company rebooting an iconic brand.
- Benefits: Flexible working options, competitive salary, and opportunities for personal development.
- Other info: Dynamic team environment focused on collaboration and growth.
- Why this job: Be part of innovative marketing strategies that drive real commercial impact.
- Qualifications: Experience in brand marketing and managing budgets, with strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
We're rebooting an icon and building the future of finance.
Agile Working Options: Job Share; Reduced Hours; Flexibility in when hours are worked; Hybrid Working.
Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution. Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy. Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery. Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics. Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning. Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done. Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success. Ensure high-quality agency briefs are delivered to our agency partners. Successful and compliant delivery of campaigns to budget and time. Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation. Management of team budgets.
You’ll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
About you… Specifically, you’ll need to have:
- Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent communication (written and verbal) and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
- A strong eye for detail and consistency.
- The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Marketing - Assistant Planning Manager employer: Lloyds Banking Group
Join us in redefining the future of finance as a Marketing - Assistant Planning Manager, where you'll thrive in a dynamic and flexible work environment that champions innovation and collaboration. Our culture prioritises personal growth, offering ample opportunities for professional development while working alongside industry leaders on impactful campaigns. With agile working options and a commitment to excellence, we ensure that every team member can contribute meaningfully to our mission and enjoy a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We recommend practising common interview questions and tailoring your answers to highlight your relevant experience in brand and product marketing.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. We love candidates who can demonstrate a strong understanding of KPIs and how they impact campaign success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are eager to innovate and collaborate with us.
We think you need these skills to ace Marketing - Assistant Planning Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your brand and product marketing experience, especially with leading consumer brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our team. Don’t forget to mention your experience with stakeholder management and data interpretation.
Showcase Your Communication Skills:Since excellent communication is key for this role, make sure your application is clear and concise. We love a good story, so feel free to share examples of how you've successfully collaborated with teams or influenced senior leaders.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing KPIs and how they relate to campaign success. Be ready to discuss how you've used data in past roles to drive decisions and improve performance. This shows you understand the importance of metrics in planning and executing campaigns.
✨Showcase Your Collaboration Skills
Prepare examples that highlight your experience working with cross-functional teams. Whether it’s liaising with product marketing or managing agency relationships, demonstrate how you’ve successfully collaborated to achieve common goals. This will resonate well with their focus on teamwork.
✨Be Ready to Innovate
Think about how you can bring fresh ideas to the table. Research current trends in marketing and be prepared to discuss innovative strategies you've implemented or would like to try. This aligns perfectly with their goal of innovating marketing strategies using data and user needs.
✨Master Your Presentation Skills
Since excellent communication is key for this role, practice presenting your ideas clearly and confidently. You might even want to prepare a mini-presentation on a past campaign you managed, focusing on the results and what you learned. This will showcase your ability to communicate effectively with stakeholders.
