Senior Marketing Lead - Build-to-Rent & Lease-Up Growth in Manchester

Location: Manchester

Reports to: Head of Property Marketing

Working pattern: Hybrid – at least four days per week, or 80% of time, at the office. Flexible working options: Hybrid Working, Job Share

Job Description

Lead marketing across Build to Rent (BTR) developments from early awareness through to stabilisation. This hands‑on role carries end‑to‑end responsibility for property marketing across launch, lease‑up and re‑let activity, driving awareness, demand, conversions and delivering a top‑tier customer experience.

Key Responsibilities

• Development Launches & Lease‑Up
  • Lead end‑to‑end marketing of BTR developments, from early awareness and pre‑launch activity through to launch, lease‑up and stabilisation.
  • Deliver marketing activity in line with Lloyds Living’s launch strategy, ensuring consistent, high‑quality execution across the portfolio.
  • Work closely with the leasing team to drive enquiries, applications and conversions during lease‑up.
  • Support re‑let marketing activity across stabilised schemes to minimise void periods and maintain occupancy.
• Marketing Strategy & Campaigns
  • Create development‑level marketing strategies informed by market research, local context and target audience profiling.
  • Plan and deliver integrated campaigns across digital, social, property portals, paid media, email, print and local activity.
  • Plan development launch events and oversee show home briefing and installation.
  • Work with the brand team to align brand awareness activity with development launches and property marketing.
• Content & Campaign Execution
  • Manage the creation of all development marketing collateral, briefing and overseeing third‑party creative agencies.
  • Brief and oversee CGIs, photography, videography, virtual tours and drone content for developments and homes.
  • Plan and brief social‑first content to promote developments and homes across social media.
  • Ensure all content required for website launches and portal listings is created, stored and kept up to date.
  • Manage and optimise property portal products and paid media campaigns, working with media agencies to maximise performance.
  • Manage email marketing and lead nurture campaigns, working closely with leasing to funnel prospects from early awareness through to application.
• Performance & Budget Management
  • Track performance across all marketing channels including property portals, paid media, social media, website, OOH and email.
  • Use insight and data to continually optimise activity and inform future launch strategies.
  • Manage development‑level marketing budgets, ensuring spend remains on track and delivers strong ROI.
• Stakeholder & Agency Management
  • Collaborate closely with internal teams including Mobilisation, Leasing, Property Operations and Brand.
  • Manage external agencies and suppliers to ensure timely, high‑quality delivery.

What We’re Looking For

• 5+ years’ experience in property marketing, ideally within Build to Rent or residential lettings.
• A relevant marketing degree or qualification (desirable but not essential).
• Strong understanding of demand generation and lead funnel management.
• Proven experience delivering multi‑channel property marketing campaigns.
• Hands‑on experience with digital marketing, property portals and paid media.
• Confident briefing and managing creative and media agencies.
• Strong content creation and copywriting skills.
• Ability to manage multiple projects and priorities effectively.
• Data‑led approach with experience using performance insight to optimise marketing activity.
• A team player with strong communication skills.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Equal Opportunities & Inclusive Workplace

We are committed to creating a consciously inclusive workplace where colleagues can be themselves, thrive and perform at their best. We offer Workplace Adjustments for colleagues with a disability that are reasonable to implement. We welcome applicants from all backgrounds.