At a Glance
- Tasks: Lead marketing initiatives for small and medium-sized businesses in Merchant Services.
- Company: Join Lloyds Banking Group, a leader in banking and financial services.
- Benefits: Enjoy a generous pension, performance bonuses, and 30 days' holiday.
- Other info: Hybrid working model with a focus on diversity and inclusion.
- Why this job: Make an impact in the fast-paced world of Fintech and banking.
- Qualifications: Experience in B2B marketing within banking or Fintech is essential.
The predicted salary is between 50000 - 60000 £ per year.
We're seeking a dynamic and driven SMB Marketing Manager to lead marketing initiatives focused on small and medium‑size businesses (SMBs) within Merchant Services on a Fixed Term Contract basis. This role requires strong experience in marketing in banking and financial services, with Fintech experience being a significant advantage. You'll be responsible for developing and executing marketing strategies that drive engagement and acquisition across the SMB segment, ensuring alignment with our broader growth objectives.
Key Responsibilities
- Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
- Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including trade shows and events to generate qualified leads and support sales conversion.
- Be the key interlock between the marketing and SMB sales teams. Also work closely with wider sales teams in the bank that sell a broad range of products to ensure Merchant Services is prioritised.
- Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI.
- Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
- Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
- Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.
What You'll Need
- Experience: Strong demonstrable experience in B2B marketing roles, developed within banking, financial services, or Fintech. Experience in SMB-focused marketing, events management, digital demand generation and sales enablement is highly desirable.
- Industry Knowledge: Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
- Marketing Skills: Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
- Digital Marketing Expertise: Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
- Sales Collaboration: Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programs.
- Analytical Skills: Ability to interpret data and translate insights into actionable marketing strategies.
- Collaboration & Communication: Skilled at working across teams and influencing partners in a matrixed environment.
- Growth Mindset: Comfortable in a fast‑paced, evolving environment with a focus on innovation and continuous improvement.
About Working For Us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we are committed to creating an environment in which everyone can thrive, learn and develop. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
Benefits
- A generous pension contribution of up to 15%
- An annual performance‑related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.
GTM Marketing Manager, SMB, Merchant Services (FTC) in Manchester employer: LLOYDS BANKING GROUP
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment that prioritises diversity, equity, and inclusion. With a strong commitment to employee growth, we provide extensive benefits including a generous pension contribution, flexible working patterns, and a range of wellbeing initiatives, all while fostering a collaborative culture that empowers our team members to thrive in their careers. Join us in Bristol, Leeds, or Manchester, where you can make a meaningful impact in the banking and financial services sector while enjoying a supportive and innovative workplace.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Marketing Manager, SMB, Merchant Services (FTC) in Manchester
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like LLOYDS BANKING GROUP. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace GTM Marketing Manager, SMB, Merchant Services (FTC) in Manchester
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to LLOYDS BANKING GROUP.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on LLOYDS BANKING GROUP's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at LLOYDS BANKING GROUP
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with LLOYDS BANKING GROUP.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at LLOYDS BANKING GROUP will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former LLOYDS BANKING GROUP employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
