At a Glance
- Tasks: Create engaging social-first content showcasing our properties and communities.
- Company: Join a dynamic property marketing team in Manchester with a focus on inclusivity.
- Benefits: Enjoy flexible working, generous pension, performance bonuses, and 24 days holiday.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make an impact by bringing our brand to life through creative storytelling.
- Qualifications: 3+ years in content creation, strong video skills, and a passion for social media.
The predicted salary is between 30201 - 31790 £ per year.
Location: Manchester
Reports to: Head of Property Marketing
Working pattern: Hybrid, with 1-2 days per week in the office and the remainder split between being on-site at our developments to capture content and home working.
Driving licence required: An EV company vehicle will be provided and charger installation paid for, therefore it's a requirement of the hire that the individual has the ability to have a home EV charger installed at their home address.
We’re looking for a Digital Content Creator to bring our brand and developments to life through engaging, social-first content. This hands-on role focuses on capturing content across our build-to-rent (BTR) & shared ownership developments, supporting launches, lease-up, re-lets and sales activity. Your key goal will be building awareness, engagement and a strong social presence to help customers discover and experience Lloyds Living.
Key Responsibilities
- Create high quality, social-first video and imagery content showcasing our homes, developments, communities and brand.
- Travel regularly to developments across the UK to capture on-site, real-time content.
- Capture homes, amenities, local neighbourhoods and customer lifestyle moments.
- Produce and edit short-form video optimised for platforms such as Instagram, TikTok & YouTube Shorts, delivering platform-ready formats.
- Ensure all content is on brand, high quality and aligned to Lloyds Living’s marketing strategy and guidelines.
- Work closely with our external social media agency on content planning.
- Maintain a consistent pipeline of content to support always-on activity and lease-up & sales campaigns.
- Contribute ideas and creative input to our social media strategy and content calendars.
- Write captions and short-form copy for social content.
Development launches & campaign support
- Capture and create content to build early awareness in new locations ahead of development launches.
- Capture and create content for launches, lease-up, re-lets and sales activity.
- Capture content at events across our developments, including launches, open days and customer events.
- Bring our schemes to life by showcasing the lifestyle within our communities.
- Highlight local neighbourhoods, amenities and the lived experience around our developments.
- Support campaign delivery across organic and paid social.
Brand content
- Create content that increases Lloyds Living’s brand awareness on social media.
- Develop storytelling-led content including customer stories, team content and behind-the-scenes moments.
- Support the execution of brand campaigns through social-first content.
- Identify and respond to relevant trends and formats aligned with the Lloyds Living brand.
- Help shape a distinctive and consistent social presence.
Collaboration & content management
- Work within the Property & Brand Marketing teams, and alongside our Leasing and Customer teams to align content with priorities.
- Coordinate external creators and agencies where required.
- Maintain an organised, up to date content library.
- Ensure all content meets brand guidelines and deadlines.
Performance & optimisation
- Work with the agency and Property & Brand Marketing teams to review content performance.
- Use insight to refine output and improve engagement.
- Test and iterate formats, styles and approaches.
What We’re Looking For
- 3+ years’ experience in a content creation or social-first role, ideally within property or similar lifestyle brands.
- Strong portfolio demonstrating video and photography content for social media.
- Experience creating content for platforms such as Instagram, TikTok & YouTube Shorts.
- Strong video editing and content production skills.
- Comfortable travelling regularly and working on location across the UK (a company car will be provided).
- Confident and comfortable being in front of the camera, including delivering voiceovers.
- Creative mindset with a strong eye for visual storytelling and detail.
- Understanding of social media trends, formats and platform best practice.
- Ability to manage multiple shoots and deadlines.
- Strong collaboration and communication skills.
About Working For Us
Our focus is to ensure we’re inclusive every day and building an organisation that reflects modern society and celebrates diversity in all its forms. We welcome applications from under-represented groups. We’re disability confident and will provide reasonable adjustments for recruitment processes.
We Also Offer a Wide-Ranging Benefits Package
- A generous pension contribution of up to 15%.
- An annual performance-related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 24 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Digital Content Creator - Property Marketing in Manchester employer: LLOYDS BANKING GROUP
At Lloyds Living, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a Digital Content Creator in Manchester, you'll enjoy flexible working options, a generous benefits package including a substantial pension contribution and performance-related bonuses, and the opportunity to grow your skills in a supportive environment that values diversity and inclusion. Join us to make a meaningful impact through engaging content that showcases our communities and enhances our brand presence.
