At a Glance
- Tasks: Shape and scale impactful brand partnerships for a leading UK organisation.
- Company: Join Lloyds Banking Group, a pioneer in transforming finance for good.
- Benefits: Generous pension, performance bonuses, share schemes, and 30 days holiday.
- Other info: Diversity and inclusion are at our core; we welcome all backgrounds.
- Why this job: Make a real impact by driving innovative partnerships in a collaborative environment.
- Qualifications: 8+ years in brand partnerships with strong stakeholder management skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: London or Bristol
Hours: Full-time
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.
What you’ll be doing: This is a unique opportunity to shape and scale high-impact brand partnerships that drive real commercial and customer value across one of the UK’s largest organisations. As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data, and technology partnerships. You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group. In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long‑term impact, brand alignment and measurable success. You’ll contribute to a culture that is collaborative, ambitious and customer‑focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.
Why join us: We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for:
- 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
- Strong stakeholder management experience with the ability to influence senior leaders and build long‑term, strategic relationships
- Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement
- Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
- Experience managing agencies and third‑party partners (5+ years), including budget management, governance and performance oversight
- Strong leadership capability, with experience managing, coaching and developing high‑performing teams
And any experience of these would be great:
- Existing network within the brand partnerships or sponsorship landscape
- Experience working across media, data or technology‑led partnerships
- Background in large‑scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Benefits:
- A generous pension contribution of up to 15%
- An annual performance‑related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days’ holiday, plus
Senior Manager - Brand Partnerships in London employer: Lloyds Banking Group
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London or Bristol where creativity and collaboration thrive. With a strong commitment to employee growth, we provide extensive benefits including a generous pension contribution, performance-related bonuses, and tailored lifestyle perks, all while fostering a culture of diversity, equity, and inclusion. Join us to shape impactful brand partnerships and be part of our exciting journey to transform finance for good.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Brand Partnerships in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the brand partnerships space and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info or even a referral, which can give you a leg up in the application process.
✨Tip Number 2
Prepare for interviews by researching the company and its current partnerships. Show us that you understand their brand and can bring fresh ideas to the table. Tailor your examples to highlight your experience in managing partnerships and driving results.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your skills align with the role of Senior Manager - Brand Partnerships. Focus on your leadership experience and how you've successfully influenced stakeholders in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and contributing to our exciting journey.
We think you need these skills to ace Senior Manager - Brand Partnerships in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Manager - Brand Partnerships role. Highlight your experience in brand partnerships, stakeholder management, and any relevant achievements that showcase your ability to drive commercial value.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand partnerships and how your background makes you the perfect fit for our team. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Leadership Skills:Since this role involves managing a team, don’t forget to highlight your leadership experience. Share examples of how you've coached and developed high-performing teams, and how you’ve influenced senior stakeholders in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the brand partnerships that Lloyds Banking Group currently has. Familiarise yourself with their existing relationships, like British Cycling, and think about how you could elevate these partnerships. This shows your genuine interest and gives you a solid foundation to discuss potential strategies.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've influenced senior leaders and built long-term relationships in previous roles. Think of specific situations where your communication and negotiation skills made a difference. This will demonstrate your ability to navigate complex organisational structures effectively.
✨Bring Data to the Table
Since the role requires commercial and analytical capability, be ready to discuss how you've used data and insights to evaluate partnership performance. Have a couple of examples handy where your analytical skills led to optimisation or improved outcomes in past partnerships.
✨Demonstrate Leadership Experience
As you'll be managing a team, it's crucial to highlight your leadership experience. Share stories about how you've coached and developed high-performing teams, and what strategies you've implemented to foster a collaborative and ambitious culture. This will show that you're not just a manager, but a leader who can inspire others.
