Director, Credit Flow Sales in London

This is an exciting opportunity to join a growing team specialising in the distribution of credit products for LBCM's institutional and corporate client base. The role suits an experienced flow salesperson who can drive high‑frequency client engagement, facilitate primary and secondary market activity, and ensure consistent execution of flow business across market cycles. They should bring strong client relationships and will act as a key interface between clients, Credit Trading, Syndicate, and broader Lloyds Banking Group stakeholders.

Responsibilities

• Drive core UK client relationships through consistent idea generation and high‑touch engagement, achieving top‑tier client rankings while increasing credit flow volumes and revenue across GBP, EUR, and USD markets.
• Demonstrate strong market and credit knowledge by writing and distributing market analysis positioning LBCM as a reliable and high‑quality flow counterparty.
• Be key partner for Syndicate and DCM in primary issuance, shaping investor engagement through market insight, directing distribution strategy, delivery of colour on deals away from LBCM and driving strong execution outcomes.
• Participate in and lead client engagement events on behalf of LBCM Credit Sales, representing the franchise in high‑profile meetings, roadshows and targeted events alongside Trading, Syndicate and Coverage colleagues.
• Identify new flow client opportunities, distribution gaps, and product extensions, feeding into desk‑level and broader Global Markets growth strategies.
• Act as a senior leader and role model for the flow credit sales team, actively coaching and developing colleagues to strengthen client engagement and drive new business opportunities.

Qualifications

• Demonstrated ability to price, execute and risk‑manage flow efficiently.
• Strong understanding and a minimum of 7 years experience of credit product markets.
• Proven track record of driving revenue generation in a flow business including volume increases and ranking improvements in a regulated Markets environment.
• Comfortable operating in a hands‑on build‑out scenario and influencing desk strategy.
• Strong communication and collaborative skills.
• Strong influencing and negotiation skills, with the confidence to engage at a senior level – clients and internal stakeholders.
• Sound commercial judgement under pressure, with a disciplined approach to risk management and conduct.
• Commitment to developing others and sustaining a high‑performing, inclusive team culture.
• Good knowledge of consumer asset classes.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave

We are committed to creating an environment in which everyone can thrive, learn and develop. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.