At a Glance
- Tasks: Drive impactful brand partnerships and collaborate with high-profile clients like British Cycling.
- Company: Join a leading financial services group focused on innovation and inclusivity.
- Benefits: Enjoy a generous pension, performance bonuses, tailored benefits, and 30 days' holiday.
- Other info: Dynamic hybrid work environment with a commitment to diversity and career growth.
- Why this job: Make a real difference in shaping partnerships that enhance customer experiences.
- Qualifications: 5+ years in brand partnerships, strong relationship management, and analytical skills.
The predicted salary is between 55000 - 65000 £ per year.
Location(s): London or Bristol
Hours: Full-time
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.
What you'll be doing: This is an exciting opportunity to help deliver and scale high-impact brand partnerships that drive real value for customers and the business. As a Brand Partnerships Manager, you'll support the delivery of Lloyds Banking Group's partnerships strategy – working on high-profile relationships such as British Cycling, while helping to build new and innovative partnerships across sponsorship, media, data and technology. You'll be part of the Brand, Marketing & Experience (BMX) function, operating in a fast-paced, evolving team where creativity and commercial thinking go hand in hand. Reporting into a Senior Brand Partnerships Manager, you'll play a key role in bringing partnerships to life – working across internal teams and external partners to ensure successful activation and measurable outcomes. From idea generation through to execution and performance tracking, you'll help ensure partnerships deliver strong brand alignment, customer engagement and commercial impact. You'll also build strong relationships with partners and stakeholders, contributing to a collaborative, high-performing team environment. This is a great opportunity for someone who enjoys working at pace, thrives on variety, and is motivated by helping shape partnerships that make a visible difference.
Why join us: We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we're looking for:
- 5+ years proven experience in brand partnerships or sponsorship within a complex or fast‐paced environment
- Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
- Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
- Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
- Experience working with agencies or third‐party partners, including budget awareness and delivery oversight
- Strong organisational and problem‐solving skills, with the ability to manage multiple priorities in a fast‐moving environment
And any experience of these would be great:
- Existing network within the brand partnerships or sponsorship landscape
- Experience working within financial services or another highly regulated environment
- Experience working across media, data or technology‐led partnerships
- Background in large‐scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Benefits:
- A generous pension contribution of up to 15%
- An annual performance‐related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days' holiday, plus bank holidays
- A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
Brand Partnerships Manager in London employer: Lloyds Banking Group
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London or Bristol where creativity and commercial acumen thrive. With a strong commitment to diversity, equity, and inclusion, employees benefit from generous perks such as a substantial pension contribution, tailored benefits, and ample opportunities for professional growth within a supportive team culture. Join us to make a meaningful impact while enjoying a flexible hybrid working model that prioritises your well-being and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Partnerships Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven value in previous partnerships. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every brand partnership is unique, so make sure you tailor your pitch to each opportunity. Research the company and their current partnerships, and come prepared with ideas on how you can add value.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Brand Partnerships Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Partnerships Manager role. Highlight your relevant experience in brand partnerships and showcase how your skills align with what we're looking for. This shows us you’re genuinely interested and have done your homework!
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements that demonstrate your ability to drive successful partnerships. Use metrics where possible to quantify your impact – we love seeing numbers that tell a story about your contributions!
Be Authentic:Let your personality shine through in your application. We value creativity and authenticity, so don’t be afraid to express your passion for brand partnerships and how you can contribute to our mission. A bit of your unique flair can make a big difference!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Partnerships
Before the interview, dive deep into the brand partnerships that Lloyds Banking Group has established. Familiarise yourself with their high-profile relationships, like British Cycling, and think about how you can contribute to similar partnerships. This shows your genuine interest and helps you speak confidently about how you can add value.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and insights in past roles to assess partnership performance. Bring examples of how you've identified opportunities for improvement and how those changes positively impacted previous campaigns. This will demonstrate your analytical mindset, which is crucial for the role.
✨Build Rapport with Stakeholders
Highlight your relationship management skills during the interview. Share specific examples of how you've built trust and collaborated effectively with both internal teams and external partners. This will illustrate your ability to thrive in a fast-paced environment and contribute to a collaborative team culture.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and organisational skills. Think of situations where you've managed multiple priorities or navigated challenges in partnership delivery. Practising these scenarios will help you articulate your thought process and showcase your experience effectively.
