At a Glance
- Tasks: Lead the creation of impactful marketing strategies and ensure delivery against key objectives.
- Company: Join a dynamic team within a leading financial services organisation.
- Benefits: Generous pension, performance bonuses, flexible benefits, and 30 days holiday.
- Other info: Opportunities for growth in a supportive and inclusive workplace.
- Why this job: Shape marketing strategies that make a real difference in a fast-paced environment.
- Qualifications: 5+ years in marketing strategy with strong communication and collaboration skills.
The predicted salary is between 61344 - 74976 £ per year.
We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This pivotal role sits at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year.
What You'll Be Doing
- Shaping, leading and delivering the creation of the annual Affluent Save & Invest marketing strategy, grounded in customer insight, market trends and business objectives.
- Partnering with product, proposition and commercial teams to ensure alignment with wider priorities.
- Managing your own budget and being the main decision maker on marketing strategy initiatives.
- Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources.
- Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans.
- Creating clear, compelling narratives for senior partners.
- Demonstrating a strong track‑record of influencing across levels and functions.
- Building strong cross‑functional relationships to enable effective delivery.
- Developing stakeholder alignment and influencing skills.
What You'll Bring
- We’re looking for a proactive, self‑starting individual who approaches challenges with pragmatism and adaptability.
- You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast‑paced, evolving environment.
- Proven experience of 5+ years across:
- Marketing Strategy, Planning & Delivery – strong experience in developing and delivering marketing strategy and plans, owning marketing strategy budget, and making key decisions on its use.
- Business & Commercial Foresight – solid understanding of full‑funnel marketing across brand, acquisition and customer outcomes.
- Communication, collaboration & influencing skills – confident in building effective, trusting relationships and influencing across all levels.
It would be great if you also had:
- Experience within financial services or a regulated environment.
- Familiarity with OKR frameworks and performance management processes.
- Experience working in complex, matrixed organisations.
Accommodations
If you require any accommodations or reasonable adjustments during the selection process, please let us know! We'd love to help ensure you put your best foot forward.
Benefits
- Generous pension contribution of up to 15%.
- Annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to lifestyle, such as discounted shopping.
- 30 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Marketing Strategy & Planning Manager in Leeds employer: LLOYDS BANKING GROUP
Join a forward-thinking company in Halifax or Leeds as a Marketing Strategy & Planning Manager, where you'll thrive in a dynamic work culture that values innovation and collaboration. With generous benefits including a substantial pension contribution, performance-related bonuses, and 30 days of holiday, we prioritise employee wellbeing and growth. Our commitment to professional development and a supportive environment makes us an excellent employer for those seeking meaningful and rewarding careers in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy & Planning Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LLOYDS BANKING GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LLOYDS BANKING GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LLOYDS BANKING GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LLOYDS BANKING GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Strategy & Planning Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LLOYDS BANKING GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LLOYDS BANKING GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about LLOYDS BANKING GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LLOYDS BANKING GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LLOYDS BANKING GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LLOYDS BANKING GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
