At a Glance
- Tasks: Drive and optimise marketing performance using data insights and strategic planning.
- Company: Join a leading financial services company focused on growth and innovation.
- Benefits: Generous pension, annual bonus, tailored benefits, 30 days holiday, and wellbeing initiatives.
- Other info: Diverse and inclusive environment with excellent career development opportunities.
- Why this job: Shape the future of marketing performance in a key growth area.
- Qualifications: 5+ years in commercial strategy, performance management, and data analysis.
The predicted salary is between 61344 - 74976 £ per year.
Location: Leeds or Halifax
Salary: £61,344 - £74,976 pa
Contract: Permanent, Full Time (35 hours)
About this opportunity
We're looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing. You'll own performance tracking, reporting and forecasting-using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It's a great fit for someone who's commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.
What you'll be doing
- Performance & trading management
- Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically.
- Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making.
- Identifying risks and opportunities early, and driving timely interventions to stay on track.
- Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
- Driving return on investment and improving marketing efficiency
- Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis.
- Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value.
- Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time.
- Strategy alignment & optimisation
- Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes.
- Driving consistency in how marketing performance is measured, evaluated and improved across the team.
- Storytelling using data-insights
- Creating clear, compelling narratives that translate complex performance data into actionable insight.
What you’ll bring
We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways-so if you have relevant, transferable experience, we'd love to hear from you. We're looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast‑paced environment.
You’ll also bring proven experience and track record across:
- Commercial & strategic foresight (5+ years)
- Strong understanding of revenue drivers, return on investment, cost management and value creation.
- Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities.
- Performance & trading management (5+ years)
- Experience running in‑year trading cycles and tracking performance against targets.
- Ability to identify risks and opportunities early and adapt plans at pace.
- Analytical & data expertise (5+ years)
- Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight.
- Strong experience using data to inform decisions, challenge assumptions and optimise outcomes.
- Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis.
It would be great if you also had
- Experience within financial services or a regulated environment.
- Experience in marketing effectiveness, optimisation or performance roles.
- Exposure to affluent, wealth, savings or investment products.
WHY JOIN US?
This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution-driving meaningful outcomes for both customers and the business. If you need any adjustments during the selection process, please let us know-we’re here to support you and help you do your best.
We also offer a wide-ranging benefits package, including:
- A generous pension contribution of up to 15%.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can tailor to your lifestyle, such as discounted shopping.
- 30 days’ holiday, plus bank holidays.
- A range of wellbeing initiatives and generous parental leave.
Our ambition is to be the leading UK business for diversity, equity and inclusion - creating an environment where everyone can thrive, learn and grow!
Commercial Marketing Performance Manager in Leeds employer: Lloyds Banking Group
Join a forward-thinking company that prioritises commercial success and employee growth in the heart of Leeds or Halifax. As a Commercial Marketing Performance Manager, you'll benefit from a competitive salary, a generous pension contribution, and a supportive work culture that values diversity, equity, and inclusion. With opportunities for professional development and a focus on wellbeing, this role is perfect for those looking to make a meaningful impact while enjoying a balanced lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Performance Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lloyds Banking Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lloyds Banking Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lloyds Banking Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lloyds Banking Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Performance Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lloyds Banking Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lloyds Banking Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lloyds Banking Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lloyds Banking Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lloyds Banking Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lloyds Banking Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
