At a Glance
- Tasks: Lead new client growth strategy and optimise acquisition performance across digital channels.
- Company: Join a forward-thinking financial services group transforming the industry for good.
- Benefits: Generous pension, performance bonuses, share schemes, 30 days' holiday, and wellbeing initiatives.
- Other info: Hybrid working model with opportunities for career development and promoting diversity.
- Why this job: Shape the future of finance while driving impactful growth in a dynamic environment.
- Qualifications: Proven experience in customer acquisition and digital marketing within financial services.
The predicted salary is between 60000 - 80000 £ per year.
A senior leadership role with accountability for new client growth across Business & Commercial Banking. You'll define how we attract, convert and onboard new clients at scale. Working across Marketing, Product, Digital and Operations, you'll turn insight into clear priorities, investment choices and measurable commercial results across a large and strategically important portfolio.
What you'll be doing:
- Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap.
- Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration.
- Own acquisition performance across digital channels, including website, campaigns and conversion optimisation.
- Lead end‑to‑end funnel performance, from awareness through to onboarding and early engagement.
- Identify and deliver improvements to client journeys, reducing friction and increasing conversion.
- Use client, market and performance insight to prioritise opportunities and drive continuous improvement.
- Build and scale partnership channels to increase high‑quality client inflow.
- Influence senior leaders and align teams to deliver measurable growth outcomes.
- Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes.
- Ensure all growth activity meets risk, regulatory and client outcome expectations.
Why join us:
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for:
- Experience in driving scaled growth in customer acquisition in financial services - preferably involving small and medium businesses.
- Proven track record of delivering client growth or acquisition strategies at scale.
- Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation.
- Experience with digital and AI product leadership, managing end‑to‑end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients.
- Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses.
- Experience owning or directly influencing revenue growth, ROI and P&L outcomes.
- Fluent and confident in using data and performance metrics to inform decisions and drive improvement.
- Proven ability to influence senior leaders across complex, matrixed organisations.
- Proven ability to build, lead and develop high‑performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development.
- Actively promotes diversity and inclusion, while developing and progressing talent.
Benefits:
- A generous pension contribution of up to 15%.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 30 days' holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Head of New Client Growth employer: Lloyds Banking Group
Join us as we lead the charge in transforming finance for good, with a focus on innovation and employee well-being. Our hybrid work model fosters flexibility, while our commitment to diversity and inclusion ensures a supportive environment for all. With competitive benefits, including a generous pension scheme and ample holiday, we provide the perfect platform for your professional growth and success in the vibrant cities of London and Bristol.
