At a Glance
- Tasks: Create automated dashboards and analytics to track marketing performance across digital channels.
- Company: Join a forward-thinking company that values data-driven decision-making.
- Benefits: Enjoy a generous pension, performance bonuses, and flexible lifestyle benefits.
- Other info: Embrace a culture of innovation and continuous improvement with excellent career growth opportunities.
- Why this job: Make an impact by transforming data into insights that drive marketing success.
- Qualifications: Experience in BI reporting, digital marketing metrics, and data visualisation tools required.
The predicted salary is between 45000 - 55000 € per year.
As a Marketing Intelligence Senior Analyst, you’ll support the development of scalable, automated reporting and analytics solutions that provide a comprehensive view of marketing performance across digital channels. You’ll collaborate with marketing, data engineering, and marketing teams to uphold data integrity, develop user‑friendly dashboards, and incorporate evolving Generative BI capabilities throughout the function. You will also play a key role in a data migration to GCP helping with requirements gathering and project management, and you will have a key part in enabling real‑time decision‑making by providing insights that assist in campaign optimisation, customer engagement, and planning.
Responsibilities
- Develop and deliver automated, real‑time dashboards and reporting tools to track digital marketing performance.
- Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
- Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
- Translate complex datasets into clear, visual insights that support strategic marketing decisions.
- Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
- Support the development of self‑serve BI tools and training for marketing stakeholders.
- Champion the use of Gen BI and data storytelling across the marketing function.
- Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.
Qualifications
- Proven experience in reporting and BI.
- An eye for design without falling into the trap of style over substance.
- Understanding of digital marketing metrics, campaign tracking, and performance reporting.
- Organised, able to manage multiple workloads and stakeholders.
- Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.
- Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
- Strong attention to detail and a passion for data accuracy, automation, and storytelling.
- Excellent communication skills with the ability to present insights to both technical and non‑technical audiences.
- A proactive, collaborative approach with a focus on continuous improvement and innovation.
Ethical and Inclusion Statement
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
Benefits
- A generous pension contribution of up to 15 %.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 28 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
- We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
- As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme.
Marketing Intelligence Senior Analyst in Halifax employer: Lloyds Banking Group
As a Marketing Intelligence Senior Analyst, you will thrive in a dynamic work environment that champions innovation and collaboration. Our company offers a generous benefits package, including a substantial pension contribution, performance-related bonuses, and flexible working arrangements to support your lifestyle. With a strong focus on employee growth and wellbeing, we provide opportunities for continuous learning and development, making us an exceptional employer for those seeking meaningful and rewarding careers in marketing analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence Senior Analyst in Halifax
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing and data analytics space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best dashboards and reporting tools. Use real-life examples of how your insights led to campaign optimisation or improved customer engagement. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data storytelling skills. Be ready to explain complex datasets in simple terms and how they relate to marketing performance. Practice common interview questions and think of examples that highlight your experience with BI tools and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Tailor your application to highlight your experience with digital marketing metrics and your passion for data accuracy. Let’s make it happen together!
We think you need these skills to ace Marketing Intelligence Senior Analyst in Halifax
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital marketing metrics and BI tools. We want to see how your skills align with the role of Marketing Intelligence Senior Analyst, so don’t hold back!
Showcase Your Data Storytelling Skills:Since this role involves translating complex datasets into clear insights, include examples of how you've done this in the past. We love a good story, especially when it’s backed by data!
Highlight Collaboration Experience:This position requires working closely with various teams, so share instances where you’ve successfully collaborated with others. We’re all about teamwork here at StudySmarter, and we want to see that in your application.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Tools
Familiarise yourself with BI and data visualisation tools like Power BI, Tableau, or Google Data Studio. Be ready to discuss how you've used these tools in past projects, as this will show your practical experience and understanding of the role.
✨Showcase Your Data Storytelling Skills
Prepare examples of how you've translated complex datasets into clear, actionable insights. Think about specific campaigns where your insights led to optimisation or improved engagement, and be ready to share these stories during the interview.
✨Understand Digital Marketing Metrics
Brush up on key digital marketing metrics and performance reporting. Be prepared to discuss how you’ve tracked and analysed these metrics in previous roles, as this knowledge is crucial for the position.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams, especially with data engineering and marketing. Share examples of how you’ve collaborated to ensure data integrity and developed user-friendly dashboards, as teamwork is essential for success in this role.
