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- Tasks: Lead marketing initiatives for SMBs in Merchant Services and execute impactful campaigns.
- Company: Prominent banking organisation committed to diversity and innovation.
- Benefits: Competitive benefits, hybrid work model, and a focus on professional growth.
- Other info: Fast-paced environment with opportunities for data-driven decision making.
- Why this job: Join a dynamic team and make a difference in the financial services sector.
- Qualifications: Strong B2B marketing experience, especially in banking or financial services.
The predicted salary is between 50000 - 65000 £ per year.
A prominent banking organization is seeking a dynamic GTM Marketing Manager to lead initiatives focused on small and medium-sized businesses in Merchant Services. This hybrid role requires strong B2B marketing experience, particularly within banking or financial services, and proficiency in digital marketing channels.
Responsibilities include:
- Developing marketing strategies
- Collaborating with sales teams
- Executing campaigns
The ideal candidate will thrive in a fast-paced environment and be data-driven in their approach. Competitive benefits and a commitment to diversity included.
GTM Marketing Manager, SMB & FinTech Solutions employer: Lloyds Banking Group
Contact Detail:
Lloyds Banking Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Marketing Manager, SMB & FinTech Solutions
✨Tip Number 1
Network like a pro! Reach out to connections in the banking and financial services sectors. Attend industry events or webinars to meet potential employers and showcase your expertise in B2B marketing.
✨Tip Number 2
Show off your digital marketing skills! Create a personal website or portfolio that highlights your past campaigns and successes. This is a great way to demonstrate your data-driven approach and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent initiatives in Merchant Services. Tailor your responses to show how your experience aligns with their goals, especially in the SMB and FinTech space.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets noticed by the right people.
We think you need these skills to ace GTM Marketing Manager, SMB & FinTech Solutions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the GTM Marketing Manager role. Highlight your B2B marketing experience, especially in banking or financial services, and showcase any relevant digital marketing skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've executed and how they drove results, particularly in the SMB or FinTech space.
Showcase Your Data-Driven Mindset: Since this role requires a data-driven approach, be sure to include examples of how you've used data to inform your marketing strategies. This could be anything from A/B testing results to analytics that shaped your campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your GTM Strategy
Make sure you understand the fundamentals of go-to-market strategies, especially in the context of SMBs and FinTech. Be ready to discuss how you've developed and executed marketing strategies in previous roles, and think about specific examples that showcase your B2B marketing experience.
✨Showcase Your Digital Savvy
Since this role requires proficiency in digital marketing channels, brush up on the latest trends and tools in digital marketing. Prepare to discuss how you've leveraged these channels in past campaigns, and be ready to share metrics that demonstrate your success.
✨Collaboration is Key
This position involves working closely with sales teams, so be prepared to talk about your experience in cross-functional collaboration. Think of examples where your teamwork led to successful campaign execution or improved results, and highlight your communication skills.
✨Data-Driven Decision Making
As a data-driven marketer, you should be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've analysed campaign performance and adjusted tactics based on insights. This will show that you can thrive in a fast-paced environment and make informed decisions.