At a Glance
- Tasks: Transform data into strategic marketing insights and improve effectiveness across all channels.
- Company: Dynamic company focused on diversity, equity, and inclusion.
- Benefits: Generous pension, performance bonuses, flexible benefits, and 30 days holiday.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real impact on marketing strategies while enjoying a fulfilling career.
- Qualifications: Experience in analytical marketing roles and strong understanding of marketing metrics.
The predicted salary is between 40000 - 50000 £ per year.
LOCATIONS: Leeds, Halifax, Bristol, Chester, or Edinburgh
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
What you’ll be doing
Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness? We’re looking for a commercially minded, insight‑led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post‑campaign analysis, and provide actionable insights that help shape future marketing strategies. You’ll partner with one of our customer- and product‑focused Consumer Marketing teams. You’ll work closely with our analytics, full‑funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators. You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.
Join us and give us your best and we’ll give you ours. Here, you’ll make a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities—you’ll find them all here.
What we’re looking for
- Proven experience in an analytical marketing role, whether portfolio performance, modelling, or insights.
- Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.
- Strategic, commercial mindset with passion for data‑driven decision making and the ability to communicate complex ideas with clarity.
And any experience of these would be great
- Experience of designing and evaluating tests and experiments across channels, post‑campaign analysis and performance, scenario planning and optimisation of marketing investment.
- Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
Benefits
- A generous pension contribution of up to 15%
- An annual performance‑related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday
Marketing Performance Manager in Edinburgh employer: LLOYDS BANKING GROUP
Lloyds Banking Group is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture that fosters collaboration and innovation. With the flexibility of remote working and opportunities for career advancement within the Economic Crime Prevention function, employees can thrive in a supportive environment while contributing to meaningful compliance efforts. The company's commitment to diversity and inclusion further enhances its appeal, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LLOYDS BANKING GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LLOYDS BANKING GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LLOYDS BANKING GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LLOYDS BANKING GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Performance Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LLOYDS BANKING GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LLOYDS BANKING GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about LLOYDS BANKING GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LLOYDS BANKING GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LLOYDS BANKING GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LLOYDS BANKING GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
