At a Glance
- Tasks: Lead bold marketing campaigns that drive real impact across iconic brands.
- Company: Join Lloyds Banking Group, a leader in diversity and innovation.
- Benefits: Generous pension, performance bonuses, 30 days holiday, and flexible benefits.
- Other info: Dynamic hybrid work environment with opportunities for growth and development.
- Why this job: Make a difference with creative campaigns that elevate customer experiences.
- Qualifications: 5+ years in integrated marketing with strong leadership and creative skills.
The predicted salary is between 50000 - 60000 £ per year.
LOCATION: Bristol, Edinburgh & Halifax
HOURS: 35 hours, full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
About this opportunity
Are you ready to create bold, best-in-class marketing campaigns that capture attention and drive real impact? As a Marketing Manager in the Communications team, you'll lead the delivery of high-profile campaigns across our iconic brands - Lloyds, Bank of Scotland, and Scottish Widows. Want to hear more? Love integrated media, creativity, speed, and solving problems? This is your chance to push boundaries, spark innovation, and make a real impact. You'll shape campaigns that elevate customer experience, boost marketing performance, and drive growth. We want energy, ideas, and a 'can-do' attitude. If you're proactive, resilient, and thrive in a fast-paced environment, you'll fit right in. Experience helps, but attitude is everything - bring your best and help Britain prosper.
What will I be doing?
- Media & Creative Campaign Delivery: leading the end-to-end delivery of integrated media and creative communications campaigns across paid, owned and earned channels, driving brand and product growth, customer engagement and commercial performance.
- Matrix Collaboration: Partner across Full Funnels and Accelerator teams to unlock growth and deliver integrated campaigns.
- Creative Excellence: Develop bold, insight-led creative with world-class agencies to deliver best in class, award winning work.
- Innovation & Improvement: Anticipate trends, test new ideas, and scale what works to boost effectiveness and drive business growth.
- Line Management: Inspire and guide a high-performing team, fostering collaboration, accountability, and continuous learning.
- Budget Management: Manage budgets with rigor, ensuring accurate planning, PO control, and reporting.
- Governance: Maintain compliance and risk standards, ensuring all activity meets FCA and Group requirements.
Why Lloyds Banking Group
We're transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.
What you'll need
- Campaign Leadership: A minimum 5+ years development and execution of end-to-end integrated comms delivery of high-profile, multi-channel campaigns incl AV, Social, Influencers, OOH, Print, Digital, Website and Internal activations. Manage workflows, partners, and agencies to deliver on time, on budget, and on brief, driving measurable impact.
- Creative Development: Proven ability to create bold, data-driven work with top agencies and senior customers, optimising performance through clear targets and continuous improvement.
- Media & Innovation: Deep understanding of traditional and emerging media, leveraging data to test, scale, and stay ahead of changing customer behaviours.
- Collaboration & Leadership: Skilled at navigating complex plans across diverse teams within a matrix organisation, bringing clarity, energy, and solutions to keep delivery on track.
- Controls & Governance: Experienced in managing significant budgets and ensuring compliance with FCA and Group risk frameworks, maintaining the highest standards of governance and control.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LLOYDS BANKING GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LLOYDS BANKING GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LLOYDS BANKING GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LLOYDS BANKING GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LLOYDS BANKING GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LLOYDS BANKING GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about LLOYDS BANKING GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LLOYDS BANKING GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LLOYDS BANKING GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LLOYDS BANKING GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
