At a Glance
- Tasks: Support planning of impactful marketing campaigns and collaborate with teams for success.
- Company: Join a forward-thinking finance company rebooting an iconic brand.
- Benefits: Flexible working options, competitive salary, and opportunities for personal development.
- Other info: Dynamic team environment with a focus on collaboration and growth.
- Why this job: Be part of innovative marketing strategies that drive real commercial impact.
- Qualifications: Experience in brand marketing, strong communication skills, and data-driven mindset.
The predicted salary is between 35000 - 45000 £ per year.
We're rebooting an icon and building the future of finance.
Agile Working Options: Job Share; Reduced Hours; Flexibility in when hours are worked; Hybrid Working.
Job description:
- Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
- Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
- Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success.
- Ensure high-quality agency briefs are delivered to our agency partners.
- Successful and compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Management of team budgets.
You’ll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
About you… Specifically, you’ll need to have:
- Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent communication (written and verbal) and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
- A strong eye for detail and consistency.
- The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Marketing - Assistant Planning Manager in Edinburgh employer: Lloyds Banking Group
Join us as we reboot an iconic brand and shape the future of finance in a dynamic and flexible work environment. Our culture fosters collaboration, innovation, and personal growth, offering you the chance to work with leading consumer brands while managing impactful marketing campaigns. With options for hybrid working and a focus on employee development, we provide a rewarding workplace where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show them you understand their brand and can contribute to their goals. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in brand and product marketing can drive their campaigns. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing - Assistant Planning Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your brand and product marketing experience, especially any work with high-value budgets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our campaigns. Don’t forget to mention your experience with stakeholder management and data interpretation.
Showcase Your Communication Skills:Since excellent communication is key for this role, make sure your application is clear and concise. Use proper grammar and structure to demonstrate your written communication prowess. We love a well-organised application!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing KPIs and how they relate to campaign success. Be ready to discuss how you've used data in past roles to drive decisions and improve performance. This will show your analytical skills and understanding of the role.
✨Showcase Your Collaboration Skills
Prepare examples that highlight your experience working with cross-functional teams. Discuss how you've effectively liaised with different stakeholders, especially in high-pressure situations. This will demonstrate your ability to work cohesively and drive impact.
✨Be Ready to Innovate
Think about innovative marketing strategies you've implemented or would like to try. Be prepared to share ideas on how to use data and user insights to create compelling campaigns. This shows your forward-thinking approach and alignment with their focus on innovation.
✨Master Your Presentation Skills
Since excellent communication is key, practice presenting your ideas clearly and confidently. You might even want to prepare a mini-presentation on a past campaign you've worked on. This will help you stand out and showcase your verbal communication skills.
