Manager, Marketing Analytics in Edinburgh

Salary: £72,702 - £80,780 per annum, plus excellent benefits

Locations: Bristol, Leeds, Halifax, Edinburgh, Chester

Hours: Full-time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

About the Role: Join Lloyds Banking Group's Marketing Effectiveness team within Customer Insights, Planning & Effectiveness in the Brands, Marketing & Experience (BMX) function. We are looking for an experienced experimentation and measurement specialist to shape how we test, learn and optimise marketing activity across the customer journey. The primary focus of this role is experimentation design, with a close secondary focus on measuring targeted and 1:1 activity.

You'll work across a range of experimentation approaches including geo‑based tests, pre‑post analysis, synthetic controls, brand lift studies and test‑and‑control designs. Rather than defaulting to a single method, you'll bring the statistical judgement needed to select the right approach for each business question. This is an end‑to‑end role – you’ll design experiments, analyse results, write them up clearly and share insights back with stakeholders to drive action.

What you'll be doing:

• Design and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraints
• Lead experimentation across ATL activity (e.g. geo‑tests, pre‑post analysis, synthetic controls, brand lift studies)
• Design test‑and‑control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups
• Conduct MDE and power calculations to assess feasibility, sample sizes and test duration
• Monitor in‑flight tests and resolve issues in collaboration with marketing, media and data teams
• Analyse results with statistical rigour, isolating true incremental impact
• Produce clear written experiment read‑outs and present findings with actionable recommendations
• Where relevant, triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies
• Share learnings to improve future test design and decision‑making

Why join us? We build a truly sustainable business and create a place where people love to work. We challenge boundaries and encourage change‑makers to make an impact.

What we're looking for:

• Experience in an experimentation, analytics or measurement role within a marketing or commercial environment
• Strong capability in experimental design and statistical testing
• Experience using a range of experimentation techniques, not just geo‑based testing
• Understanding of ATL experimentation methods and 1:1 test‑and‑control approaches
• Confidence choosing the right measurement approach for different problems
• Experience writing up results and communicating insights clearly to stakeholders
• Strong communication skills and a focus on driving measurable business outcomes
• Understanding of MMM, MTA and platform‑level uplift studies is desirable but not essential

We welcome applicants from all backgrounds, including those with disabilities, long‑term health or neurodivergent conditions. We offer reasonable workplace adjustments, including flexibility in office attendance, location and working patterns.

Benefits:

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday