At a Glance
- Tasks: Support planning of impactful marketing campaigns and collaborate with teams for success.
- Company: Join a forward-thinking finance company rebooting an iconic brand.
- Benefits: Flexible working options, competitive salary, and opportunities for personal development.
- Other info: Dynamic team environment with a focus on collaboration and growth.
- Why this job: Be part of innovative marketing strategies that drive real change in the finance sector.
- Qualifications: Experience in brand marketing, strong communication skills, and data-driven mindset.
The predicted salary is between 35000 - 45000 £ per year.
We're rebooting an icon and building the future of finance.
Agile Working Options: Job Share; Reduced Hours; Flexibility in when hours are worked; Hybrid Working.
Job description:
- Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
- Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
- Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success.
- Ensure high-quality agency briefs are delivered to our agency partners.
- Successful and compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Management of team budgets.
About you… Specifically, you’ll need to have:
- Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent communication (written and verbal) and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
- A strong eye for detail and consistency.
- The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Marketing - Assistant Planning Manager in Chester employer: Lloyds Banking Group
Join us as we reboot an iconic brand and shape the future of finance in a dynamic and flexible work environment. Our culture fosters collaboration, innovation, and personal growth, offering you the chance to work with leading consumer brands while managing impactful marketing campaigns. With options for hybrid working and a focus on employee development, this role provides a unique opportunity to thrive in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show them you understand their brand and can contribute to their goals. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 3
Practice your pitch! Be ready to explain your past experiences and how they relate to the role of Assistant Planning Manager. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing - Assistant Planning Manager in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your brand and product marketing experience, especially any work with high-value budgets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our team. Don’t forget to mention your experience with stakeholder management and data interpretation.
Showcase Your Communication Skills:Since excellent communication is key for this role, make sure your application is clear and concise. Use proper grammar and structure to demonstrate your written communication prowess. We love a well-organised application!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it. Plus, you’ll get to explore more about what we do at StudySmarter!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing KPIs and how they relate to campaign success. Be ready to discuss how you've used data in past roles to drive decisions and improve performance. This shows you understand the importance of metrics in planning and executing campaigns.
✨Showcase Your Collaboration Skills
Since this role involves liaising with various teams, prepare examples of how you've successfully collaborated with others in previous positions. Highlight your experience in managing stakeholder relationships and how you’ve influenced senior leaders to achieve common goals.
✨Be Ready to Discuss Budget Management
Familiarise yourself with budget management principles, especially in a marketing context. Be prepared to share specific instances where you’ve managed high-value budgets effectively, ensuring campaigns were delivered on time and within budget.
✨Demonstrate Your Innovative Thinking
Think about times when you've innovated marketing strategies or adapted quickly to changes. Be ready to discuss how you’ve used user insights and data to inform your approach, showing that you can think outside the box while keeping the customer at the centre of your plans.
