At a Glance
- Tasks: Support planning and execution of impactful marketing campaigns that drive brand awareness.
- Company: Join a leading consumer brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional development opportunities, and a dynamic work environment.
- Other info: Opportunity to work with senior leaders and develop your career in a fast-paced setting.
- Why this job: Be part of a team that shapes marketing strategies and drives real commercial success.
- Qualifications: Experience in brand marketing, strong communication skills, and a data-driven mindset.
The predicted salary is between 35000 - 45000 £ per year.
You'll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
Responsibilities
- Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
- Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
- Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work together with Growth Marketing Accelerator team to effectively plan "full funnel" integrated campaign plans to deliver commercial success.
- Ensure high-quality agency briefs are delivered to our agency partners.
- Successful and compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Management of team budgets.
Qualifications
- Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent communication (written and verbal) and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
- A strong eye for detail and consistency.
- The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Marketing - Assistant Planning Manager in Birtley employer: Lloyds Banking Group
As a Marketing Assistant Planning Manager, you'll thrive in a dynamic and innovative environment that champions collaboration and creativity. Our company prioritises employee growth through continuous learning opportunities and a supportive culture that values diverse perspectives. Located in a vibrant area, we offer a unique blend of professional development and work-life balance, making us an exceptional employer for those seeking to make a meaningful impact in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager in Birtley
✨Tip Number 1
Network like a pro! Reach out to people in the marketing field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and campaigns. This is a great way to demonstrate your experience and creativity beyond your CV.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring your ideas to the table on how you could contribute to their marketing strategies – it shows initiative and passion!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Marketing - Assistant Planning Manager in Birtley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing - Assistant Planning Manager. Highlight your brand and product marketing experience, especially any work with high-value budgets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our Campaigns & Social Marketing Accelerator team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills:Since analysing marketing KPIs is key for this role, include examples of how you've used data to drive decisions in past campaigns. We love seeing how you’ve integrated learnings into future planning!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns from the company. Understand their objectives, target audience, and outcomes. This will not only show your interest but also help you discuss how you can contribute to future campaigns.
✨Master the Metrics
Brush up on key marketing KPIs and be ready to discuss how you've used data in past roles. Be prepared to share specific examples of how you've analysed performance metrics to drive campaign improvements. This shows you can bring a data-driven approach to the role.
✨Showcase Collaboration Skills
Since the role involves liaising with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve managed stakeholder expectations. This will demonstrate your ability to work effectively within a team.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges or scenarios. Think about how you would triage marketing briefs or innovate strategies based on user needs. Practising these responses will help you articulate your thought process clearly during the interview.
