Assistant Manager - Brand Partnerships

Rebooting an icon and building the future of finance. Find out why you should join us.

Agile Working Options: Job Share

LOCATION(S): London or Bristol

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.

What you’ll be doing:

This is a fantastic opportunity to build your career in brand partnerships while working on high-profile partnerships that drive real customer engagement and business value. As a Brand Partnerships Assistant Manager, you’ll support the delivery and execution of Lloyds Banking Group’s partnerships strategy—helping bring to life key relationships such as British Cycling, alongside supporting the development of new and innovative partnerships.

You’ll sit within the Brand, Marketing & Experience (BMX) team, working in a fast‑paced, collaborative environment where you’ll gain exposure to a broad range of partnership activity. Working closely with managers across the team, you’ll play an important role in supporting partnership activations—from idea generation through to execution and performance tracking.

You’ll help build strong day‑to‑day relationships with partners and internal stakeholders, supporting the delivery of integrated campaigns and ensuring partnerships deliver against both brand and commercial objectives. This role offers excellent opportunity to learn, develop and grow—ideal for someone who is curious, proactive and excited by the opportunity to work at the heart of a growing function.

Why join us:

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for:

• 3+ years experience in brand partnerships or sponsorship ideally within a fast‑paced or complex organisation
• Strong collaboration and relationship‑building skills, with the ability to work effectively with internal teams and external partners
• Experience supporting campaigns or partnership delivery, including activation and execution
• An interest in data and insight, with the ability to use information to support performance evaluation and decision making
• Experience working with agencies or third parties, including coordination and delivery support
• A proactive, curious mindset, with the ability to learn quickly and thrive in a fast‑moving environment

And any experience of these would be great:

• Exposure to large‑scale brand or sponsorship partnerships
• Experience supporting integrated marketing or campaign activity
• Background in financial services or another regulated environment

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We offer a wide‑ranging benefits package, including:

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can tailor to your lifestyle, such as discounted shopping
• 28 days’ holiday, plus bank holidays
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!