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For Companies At a Glance
- Tasks: Shape impactful marketing campaigns and design customer experiences that matter.
- Company: Join Lloyds Banking Group, a trusted brand helping millions make smarter financial decisions.
- Benefits: Gain hands-on training, mentorship, and access to top tools in a creative environment.
- Why this job: Make a real impact while rotating through diverse marketing roles over two years.
- Qualifications: Recent graduates with a passion for marketing and creativity.
- Other info: Launch your career with a permanent role at Assistant Manager level.
The predicted salary is between 28800 - 43200 £ per year.
Shape the story. Shape the experience
Marketing at Lloyds Banking Group isn’t about selling products. It’s about building brands people trust, creating experiences that matter. It’s about helping millions of customers make smarter financial decisions.
Our Brands, Marketing & Experience (BMX) division plays a central role in the Group’s purpose of helping Britain prosper. We deliver personalised, data-driven customer communications, build world-class brand engagement, and make sure every interaction feels relevant and human.
As a Marketing Graduate, you’ll be right in the middle of the action, part of a fast, creative, and digitally driven team – learning how to craft campaigns, design customer journeys, and harness data and technology to make an impact that lasts.
Two years. Four rotations. Real influence
You’ll rotate across four placements in BMX – gaining a 360° view of how marketing builds value and creates impact, over the course of two years.
You could be working in:
- Insights, Planning & Effectiveness – turning customer data into smart strategy.
- Group Brands & B2B – managing portfolios and partnerships.
- Experience Design – shaping journeys that are useful, usable and delightful.
- Consumer Marketing – driving full-funnel campaigns for some of the UK’s biggest brands.
What your work could look like
- Designing campaigns seen by millions.
- Partnering with UX/UI specialists to improve journeys.
- Using tools like Tableau, Sprinklr and Oracle to track and optimise.
- Working with agencies to bring bold creative ideas to life.
- Testing and refining campaigns to boost engagement and brand impact.
The skills you’ll master
By the end of the scheme, you’ll be:
- Insight-driven – using data to spark ideas.
- Brand-savvy – growing and protecting household names.
- Creative and strategic – balancing bold thinking with commercial outcomes.
- Digitally confident – hands-on with tools like Adobe, Figma, Co-Pilot.
- Collaborative – thriving in cross-functional teams.
Support to succeed
You’ll get:
- On-the-job training in brand, marketing and experience design.
- Access to expert mentors and buddies.
- Learning opportunities through Microsoft 365, Adobe Firefly, Tableau and more.
- A culture that values creativity, experimentation and continuous feedback.
Your career. Make it unforgettable
You’ll roll off into a permanent role at Assistant Manager level in one of our BMX teams – equipped with:
- Multi-disciplinary skills across brand, marketing, design, data and analytics.
- Experience of working on high-profile campaigns and projects that shape how customers see and experience our brands.
- The confidence and connections to take your career anywhere in marketing – within Lloyds Banking Group and beyond.
Marketing Graduate Scheme employer: Lloyds Banking Group
Contact Detail:
Lloyds Banking Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Graduate Scheme
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can give you a leg up!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas or examples of campaigns you admire. This shows you’re not just about theory but are ready to jump in and make an impact from day one.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or mentors to refine your pitch. Focus on how your skills align with the role and the company’s mission. The more comfortable you are, the better you’ll shine during the real deal.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you’re genuinely interested in being part of our team. Plus, it’s the best way to ensure your application gets into the right hands!
We think you need these skills to ace Marketing Graduate Scheme
Some tips for your application 🫡
Craft Your Story: When writing your application, think about how you can shape your own story. Highlight experiences that showcase your creativity and strategic thinking, just like we do at StudySmarter. Make sure to connect your past experiences to the role you're applying for!
Be Data-Driven: Show us how you can turn data into insights! Use specific examples from your studies or previous roles where you've used data to inform decisions or strategies. This is key in marketing, and we love seeing candidates who can think analytically.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how you fit into our team and how you can contribute to shaping experiences that matter.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lloyds Banking Group
✨Know Your Brands
Before the interview, dive deep into Lloyds Banking Group's brands and their marketing strategies. Understand how they build trust and create meaningful experiences for customers. This knowledge will help you demonstrate your passion for the role and show that you're aligned with their mission.
✨Showcase Your Creativity
Prepare to discuss your creative ideas and how you would approach designing campaigns or customer journeys. Think of examples from your past experiences where you used creativity to solve problems or engage audiences. This will highlight your fit for a fast, creative, and digitally driven team.
✨Be Data-Driven
Since the role involves using data to inform strategies, be ready to talk about how you've used data in previous projects. Whether it's through analytics tools or market research, showcasing your ability to turn insights into actionable strategies will impress the interviewers.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your interest in the role and the company. Inquire about the types of campaigns you'll work on, the tools you'll use, or how the team collaborates. This shows your enthusiasm and helps you gauge if the company culture is the right fit for you.
