At a Glance
- Tasks: Lead CRM and growth marketing strategies to drive customer engagement and acquisition.
- Company: Join Lloyds Banking Group, a leader in transforming financial services.
- Benefits: Enjoy flexible working, generous pension contributions, and 30 days holiday.
- Other info: Be part of a diverse and inclusive workplace focused on growth and innovation.
- Why this job: Make a real impact on millions while shaping the future of banking.
- Qualifications: Proven experience in CRM, digital marketing, and team leadership.
The predicted salary is between 126523 - 148850 £ per year.
We support flexible working – click here for more information on flexible working options.
LOCATION: London
SALARY: £126,523 - £146,850
HOURS: 35 hours, full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
About this opportunity
We’re looking for an experienced CRM and Growth Marketing leader to help our Consumer businesses grow faster by bringing together customer acquisition, lifecycle engagement and relationship deepening across paid and owned channels. You’ll lead the development and execution of data-driven growth and CRM strategies across our portfolio of products and brands. This means acquiring new customers efficiently, using data and decisioning to create more relevant communications, and building valuable, long-term customer relationships. You’ll combine strategic leadership with strong technical and commercial judgement. You’ll understand the detail behind performance marketing, CRM, personalisation and measurement, but you’ll be able to simplify it for others and make clear decisions based on customer and commercial outcomes rather than vanity metrics.
We work in a matrix structure where Full Funnel Marketing teams partner with specialist Accelerators to build and deliver integrated marketing plans. You’ll therefore be an outstanding collaborator, deploying your expertise and teams against the organisation’s biggest growth opportunities while creating clarity over priorities, outcomes and accountability. This is a mat leave cover role, so we need someone who can establish credibility quickly, maintain momentum against existing priorities and confidently lead the next phase of our CRM and growth agenda.
What will I be doing?
- Lead the integrated CRM and growth strategy across the customer lifecycle, connecting acquisition, engagement, retention and deepening activity to deliver measurable incremental growth.
- Partner with Full Funnel Marketing teams to translate business priorities into data-led customer strategies, deploying CRM and Growth specialists into agile, cross-functional teams to design and optimise activity.
- Lead digital customer acquisition across channels including paid search, display, affiliates, programmatic, SEO, ASO, retargeting, referral and app marketing, ensuring investment is managed to clear commercial outcomes and return on investment.
- Define and implement the overarching CRM strategy, establishing clear frameworks for audience, channel, cadence and customer contact across email, internet banking, in-app and push communications.
- Utilise customer decisioning and personalisation, using customer data, segmentation and behavioural insight to surface the right message, proposition or experience to the right customer at the right time.
- Own a clear test, learn and scale approach, ensuring activity is designed with robust measurement, successful interventions are automated and scaled, and learning is shared transparently across Marketing.
- Oversee relevant paid-media investment and discretionary customer communications, balancing commercial opportunity, customer experience and channel capacity to achieve the best overall outcome.
- Strengthen marketing effectiveness and measurement, ensuring the right Adtech, MarTech, tracking, attribution and performance frameworks are in place to show how results are being achieved.
- Drive greater speed, automation and efficiency, working closely with Platform and Technology teams and making practical use of automation and artificial intelligence to improve workflows and accelerate delivery.
- Lead key agency and partner relationships, including the media agency relationship, ensuring partners deliver strong critical thinking, executional excellence and commercial value.
- Inspire and lead the CRM and Growth teams, creating clarity around the most important problems, maintaining high standards and building a collaborative, inclusive culture in which people can do their best work.
Why Lloyds Banking Group
We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.
What you’ll need
- Integrated CRM and Growth Leadership: Deep experience developing strategies that connect customer acquisition with lifecycle engagement, retention and relationship deepening to deliver sustainable commercial growth.
- Performance and Digital Marketing: Proven leadership across paid search, display, affiliates, programmatic, SEO, ASO, retargeting, referral and app marketing, with strong experience managing investment to clear customer-acquisition, conversion and value outcomes.
- CRM, Personalisation and Decisioning: Proven experience using customer data, segmentation, behavioural insight and decisioning capabilities to optimise audience, channel, cadence and content across the customer lifecycle.
- Measurement and Optimisation: Strong analytical and commercial judgement, with experience establishing tracking, testing, attribution and measurement approaches that demonstrate incrementality and support informed investment decisions.
- Technology, Automation and Innovation: Practical experience applying MarTech, Adtech, automation and artificial intelligence to improve personalisation, operational efficiency and speed to market.
- Senior Leadership and Management: Proven experience managing significant budgets, agency relationships, workflows and marketing risk, alongside leading specialist teams through periods of change and delivery.
- Collaboration and Influence: The ability to work effectively across a matrix organisation, make difficult trade-offs and build strong relationships with senior customers, peers and cross-functional partners.
Values and Behaviours: You’ll think “we”, not “me”. You’ll be humble, curious and highly collaborative, creating clarity without competing for jurisdiction and building an inclusive, psychologically safe environment where dedicated people can achieve amazing things together.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know. We also offer a wide ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Head of CRM & Growth Marketing (Fixed Term Contract) in London employer: Lloyds Bank
At Lloyds Banking Group, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work environment in Fort William. With a strong focus on employee growth through our Skill Progression Framework, we provide ample opportunities for career advancement while ensuring a healthy work-life balance with flexible working options. Our comprehensive benefits package, including generous pension contributions and wellbeing initiatives, reflects our commitment to the well-being of our colleagues, making us a great place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Growth Marketing (Fixed Term Contract) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lloyds Bank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lloyds Bank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lloyds Bank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lloyds Bank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM & Growth Marketing (Fixed Term Contract) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lloyds Bank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lloyds Bank:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lloyds Bank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lloyds Bank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lloyds Bank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lloyds Bank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
