At a Glance
- Tasks: Lead the development of innovative marketing strategies and execute impactful plans.
- Company: Join Lloyds Banking Group, a leader in financial services with a commitment to diversity.
- Benefits: Enjoy flexible working, generous pension contributions, and 30 days holiday plus bank holidays.
- Other info: Dynamic environment with opportunities for professional growth and a focus on inclusion.
- Why this job: Make a real impact in shaping the future of financial services while growing your career.
- Qualifications: 5+ years in marketing strategy and planning, with strong communication and influencing skills.
The predicted salary is between 61344 - 68160 £ per year.
The Affluent Save & Invest team is looking for a Marketing Strategy & Planning Manager to lead the development of its annual marketing strategy and roadmap.
ABOUT THIS OPPORTUNITY
We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This is a pivotal role at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year. You’ll connect long-term strategy with in-year execution, working across marketing, product and business teams to drive alignment and deliver measurable impact.
WHAT YOU’LL BE DOING
- Marketing strategy development: Shaping, leading and delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives.
- Partnering with product, proposition and commercial teams to ensure alignment with wider priorities.
- Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives.
- Planning and execution: Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources.
- Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans.
- Stakeholder alignment and influencing skills: Creating clear, compelling narratives for senior partners.
- Demonstrating a strong track-record of influencing across levels and functions.
- Building strong cross-functional relationships to enable effective delivery.
WHAT YOU’LL BRING
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
We’re looking for a proactive, self-starting individual who approaches challenges with pragmatism and adaptability. You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast-paced, evolving environment.
You’ll also bring proven experience of 5+ years across:
- Marketing Strategy, Planning & Delivery (5+ years): Strong experience in developing and delivering marketing strategy and plans, owning marketing strategy budget and being the key decision maker on how that’s used.
- Business & Commercial Foresight (5+ years): Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes.
- Communication, collaboration & influencing skills (3+ years): Confident in building effective, trusting and strong relationships, with the ability to influence across all levels.
It would be great if you also had:
- Experience within financial services or a regulated environment.
- Familiarity with OKR frameworks and performance management processes.
- Experience working in complex, matrixed organisations.
If you require any accommodations or reasonable adjustments during the selection process, please let us know! We'd love to help ensure you put your best foot forward.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%.
- An annual performance-related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 30 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Ready to make an impact? Apply today!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Marketing Strategy & Planning Manager in Leeds employer: Lloyds Bank
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in Halifax or Leeds where flexibility and employee well-being are prioritised. With a strong commitment to diversity, equity, and inclusion, employees benefit from generous pension contributions, performance-related bonuses, and extensive growth opportunities within a supportive culture that encourages collaboration and innovation.
