At a Glance
- Tasks: Lead insights for impactful campaigns and enhance corporate reputation using innovative data strategies.
- Company: Join Lloyds Banking Group, a leader in diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Collaborative environment with excellent career growth opportunities and a commitment to diversity.
- Why this job: Make a real impact on communication strategies while leveraging cutting-edge AI techniques.
- Qualifications: Strong data analysis skills and experience in storytelling with data.
The predicted salary is between 61344 - 68160 € per year.
We support flexible working – click here for more information on flexible working options.
Our working style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.
As a manager in the Reputation, Campaign & Insights team, you'll be responsible for providing insights for our communication strategies. You’ll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. You’ll help modernise how we generate and use insight, combining traditional research with AI‑enabled approaches.
Responsibilities:
- Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
- Exploring and embedding new analytical approaches, including AI‑enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
- Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
- Champion insight‑led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‑offs and shape campaign direction.
- Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
- Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
We'd love you to have experience of working across multiple audiences to get the right result.
What we’re looking for:
- (Technical) Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most optimally.
- Experience of data storytelling and can use analytics to help influence decision making.
- A good understanding of various primary research techniques and the ability to turn this information into practical insights.
- Experience of social listening and secondary research techniques.
- Experience experimenting and using AI‑enabled insight techniques.
- Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
(Professional)
- A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.
- Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
- Project management skills, including familiarity with Agile approaches to project management.
- Supplier and budget management experience.
- Strong influencing skills – comfortable addressing and facilitating discussions with senior partners.
- Confident mentoring skills and supporting team members with their development.
This is a place for you. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
The location for the role will be Bristol or Edinburgh, and we’ll need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.
Ready to make an impact? Apply today. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve.
Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh employer: Lloyds Bank
Lloyds Banking Group is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and well-being. With flexible working options, a generous benefits package including a substantial pension contribution and performance-related bonuses, and a commitment to diversity and inclusion, employees are empowered to thrive in their roles. The opportunity to work in vibrant locations like Bristol or Edinburgh, combined with the chance to shape impactful communication strategies, makes this position both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past experiences that highlight your skills and achievements. Use the STAR method (Situation, Task, Action, Result) to keep it structured and impactful.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds.
We think you need these skills to ace Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Reputation & Campaigns Insights Manager role. Highlight your experience with data analysis and storytelling, as well as any relevant projects that showcase your skills in AI-enabled research.
Showcase Your Insights Skills:We want to see how you can turn data into actionable insights. Include examples of how you've used data visualisation and analysis to influence decision-making in past roles. This will help us understand your approach to insight-led strategy.
Be Authentic:Let your personality shine through in your application. We value a curious mindset and enthusiasm for collaboration, so don’t hesitate to share your passion for insights and how you’ve worked with teams to achieve results.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Lloyds Bank
✨Know Your Data
Make sure you brush up on your data analysis and visualisation skills. Be prepared to discuss how you've used data storytelling in the past to influence decision-making. Think of specific examples where your insights led to impactful campaigns.
✨Showcase Your Curiosity
Demonstrate your curious mindset by discussing how you've leveraged AI in previous roles. Share any experiences where you experimented with new analytical approaches, like social listening or automated text analysis, and how they improved your insights.
✨Engage with Your Audience
Practice presenting your insights in an engaging way. Remember, it's not just about the data; it's about how you communicate it. Tailor your examples to resonate with the audience you're speaking to, especially if they're senior leaders.
✨Project Management Prowess
Be ready to talk about your project management experience, particularly with Agile methodologies. Highlight any instances where you successfully managed suppliers or budgets, and how that contributed to the success of your projects.
