Marketing Intelligence Senior Analyst in Edinburgh

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Flexibility in when hours are worked, Hybrid Working, Job Share.

Want to hear more? We’re looking for a data-driven and technically skilled Marketing Intelligence Analyst to join our Marketing Intelligence team at Lloyds Banking Group. This role is perfect for someone who wants to be part of a group wide programme to transform digital marketing data into real-time, actionable insights through sophisticated marketing intelligence solutions. If you’re passionate about automation, performance tracking, and enabling smarter, faster marketing decisions, we’d love to hear from you.

What you’ll be doing:

• Support the development of scalable, automated reporting and analytics solutions that provide a comprehensive view of marketing performance across digital channels.
• Collaborate with marketing, data engineering, and marketing teams to uphold data integrity, develop user-friendly dashboards, and incorporate evolving Generative BI capabilities throughout the function.
• Play a key role in a data migration to GCP helping with requirements gathering and project management.
• Enable real-time decision-making by providing insights that assist in campaign optimisation, customer engagement, and planning.

Key responsibilities:

• Develop and deliver automated, real-time dashboards and reporting tools to track digital marketing performance.
• Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
• Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
• Translate complex datasets into clear, visual insights that support strategic marketing decisions.
• Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
• Support the development of self-serve BI tools and training for marketing stakeholders.
• Champion the use of Gen BI and data storytelling across the marketing function.
• Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.

Why join us?

From building a truly sustainable business to creating a place where people love to work, we’re looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen. Sound like you?

What we’re looking for:

• Proven experience in reporting and BI.
• An eye for design without falling into the trap of style over substance.
• An understanding of digital marketing metrics, campaign tracking, and performance reporting.
• Organised person, able to manage multiple workloads and stakeholders.
• Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.
• Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
• Strong attention to detail and a passion for data accuracy, automation, and storytelling.
• Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
• A proactive, collaborative approach with a focus on continuous improvement and innovation.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%.
• An annual performance-related bonus.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 28 days’ holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies.

Ready for a career where you’ll learn and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.