Marketing - Assistant Planning Manager in Edinburgh

End Date: Thursday 11 June 2026

Salary Range: £40,824 - £45,360

We support flexible working – click here for more information on flexible working options.

Flexible Working Options: Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours.

Job Description Summary: The role supports the planning and delivery of best‑in‑class ATL and full‑funnel marketing campaigns that drive awareness, consideration and commercial impact. Working closely with full‑funnel product marketing, growth teams and agency partners, the role will include triaging briefs, aligning resources, and ensuring campaigns are strategically timed around key customer and market moments. It applies media knowledge, data‑led insight and KPI analysis to help deliver marketing effectiveness. The role also ensures high‑quality agency briefing, budget management, resource control and the compliant, on‑time delivery of campaigns, underpinned by strong collaboration.

Job Description:

• Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
• Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
• Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
• Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
• Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
• Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
• Work together with Growth Marketing Accelerator team to effectively plan “full funnel” integrated campaign plans to deliver commercial success.
• Ensure high-quality agency briefs are delivered to our agency partners.
• Successful and compliant delivery of campaigns to budget and time.
• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
• Management of team budgets.

You’ll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.

About you… Specifically, you’ll need to have:

• Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans.
• A strong technical understanding of a broad range of marketing channels and the media landscape.
• Stakeholder management experience influencing and working with senior leaders in organisations.
• Excellent communication (written and verbal) and confident presentation skills.
• Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result.
• A strong eye for detail and consistency.
• The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
• A focus on personal development and learning.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.