At a Glance
- Tasks: Drive marketing performance and optimise strategies for financial growth.
- Company: Join Lloyds Banking Group, a leader in financial services.
- Benefits: Generous pension, performance bonuses, 30 days holiday, and tailored lifestyle benefits.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Shape the future of marketing in a key growth area and make a real impact.
- Qualifications: 5+ years in commercial strategy, performance management, and data analysis.
The predicted salary is between 61344 - 68160 £ per year.
We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business. Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team. As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace.
About this opportunity: We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing. You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.
What you’ll be doing:
- Performance & trading management: Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically.
- Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making.
- Identifying risks and opportunities early, and driving timely interventions to stay on track.
- Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
Driving return on investment and improving marketing efficiency:
- Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis.
- Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value.
- Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time.
Strategy alignment & optimisation:
- Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes.
- Driving consistency in how marketing performance is measured, evaluated and improved across the team.
Storytelling using data-insights:
- Creating clear, compelling narratives that translate complex performance data into actionable insight.
What you’ll bring: We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you.
We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment. You’ll also bring proven experience and track record across:
- Commercial & strategic foresight (5+ years): Strong understanding of revenue drivers, return on investment, cost management and value creation. Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities.
- Performance & trading management (5+ years): Experience running in-year trading cycles and tracking performance against targets. Ability to identify risks and opportunities early and adapt plans at pace.
- Analytical & data expertise (5+ years): Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight. Strong experience using data to inform decisions, challenge assumptions and optimise outcomes. Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis.
It would be great if you also had:
- Experience within financial services or a regulated environment.
- Experience in marketing effectiveness, optimisation or performance roles.
- Exposure to affluent, wealth, savings or investment products.
WHY JOIN US? This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business.
If you need any adjustments during the selection process, please let us know—we’re here to support you and help you do your best. We also offer a wide-ranging benefits package, including:
- A generous pension contribution of up to 15%.
- An annual performance-related bonus.
- Share schemes including free shares.
- Benefits you can tailor to your lifestyle, such as discounted shopping.
- 30 days’ holiday, plus bank holidays.
- A range of wellbeing initiatives and generous parental leave.
Our ambition is to be the leading UK business for diversity, equity and inclusion—creating an environment where everyone can thrive, learn and grow!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Commercial Marketing Performance Manager employer: Lloyds Bank
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in Leeds or Halifax where flexibility and employee well-being are prioritised. With a strong focus on professional growth, employees benefit from a generous pension scheme, performance-related bonuses, and tailored lifestyle benefits, all while contributing to a purpose-driven mission of helping Britain prosper. Join us to be part of a diverse and inclusive culture that empowers you to thrive and make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Performance Manager
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Lloyds Bank. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Commercial Marketing Performance Manager
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Lloyds Bank.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Lloyds Bank's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Lloyds Bank
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Lloyds Bank.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Lloyds Bank will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Lloyds Bank employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
