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- Tasks: Own and evolve SEO and GEO measurement frameworks to drive organic growth.
- Company: Join Lloyds Banking Group, a leader in analytics and digital innovation.
- Benefits: Enjoy a competitive salary, generous pension, and 30 days holiday.
- Other info: Flexible hybrid working options and a culture of inclusivity.
- Why this job: Make a real impact on SEO strategies and website performance.
- Qualifications: Two years of SEO experience and strong analytical skills required.
The predicted salary is between 61344 - 68160 ÂŁ per year.
End Date: Friday 15 May 2026
Salary Range: ÂŁ61,344 - ÂŁ68,160
Flexible Working Options: Hybrid Working, Job Share
Location(s): Edinburgh, Bristol, Chester or Halifax
Hours: Full-time
Working Pattern: Our work style is hybrid, spending at least two days per week, or 40% of our time, at an office site. Colleagues with disabilities may receive workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
About this opportunity: At Lloyds Banking Group, we embed analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI-driven platforms. The public website is a critical engine for discovery and consideration of our brands and products. This role is central to strengthening how we measure, understand, and improve search visibility and website performance.
In this role, you will own the SEO and GEO measurement framework, delivering clear dashboards and insights that shape prioritisation, investment, and optimisation decisions. You will lead opportunity sizing and causal analysis to identify high impact search initiatives. You will champion robust SEO/GEO taxonomies, tagging, and data quality standards, embedding insight‑led decision‑making across digital and content teams. Strong search analytics expertise, paired with the ability to influence and coach others, is essential.
Key responsibilities:
- Own and evolve the SEO and GEO measurement framework, monitoring performance across organic search engines and generative AI platforms.
- Deliver actionable insights that uplift rankings, citations, organic traffic, engagement and conversions.
- Build and maintain dashboards that surface SEO/GEO trends, opportunities and risks.
- Conduct opportunity sizing, causal analysis and forecasting to identify high impact initiatives and inform prioritisation.
- Embed a culture of insight‑driven decision‑making – coaching teams to use data to guide SEO/GEO strategy.
This is a high‑impact analytical role focused on enabling evidence‑based SEO and GEO strategy at scale. Success requires strong technical and analytical skills, practical SEO experience and the ability to influence, collaborate and communicate with multidisciplinary teams.
Experience Required:
- Two years of proven experience designing and evolving measurement frameworks and dashboards for SEO and website performance.
- Strategic collaboration with stakeholders across the public website team and other partners to align insights with business objectives.
- Ability to clearly communicate insights and recommendations to non‑technical and senior stakeholders.
- Experience coaching or mentoring, fostering a culture of curiosity and evidence‑based decision making.
- A forward‑looking mindset, comfortable operating in a fast‑paced environment.
We recognise that skills develop in many ways; if you have relevant transferable experience, you are encouraged to apply. We provide reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader we guarantee fair and proportionate interviews for those meeting the criteria.
Benefits:
- Generous pension contribution up to 15%
- Annual performance‑related bonus
- Share schemes including free shares
- Benefits that adapt to lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- Wellbeing initiatives and generous parental leave policies
We are an equal opportunity employer and welcome applications from anyone who meets the minimum criteria.
SEO & GEO (Generative Engine Optimisation) Data Analyst in Chesterfield employer: Lloyds Bank
Contact Detail:
Lloyds Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & GEO (Generative Engine Optimisation) Data Analyst in Chesterfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their SEO and GEO strategies, and think about how your skills can contribute. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 3
Practice your pitch! Be ready to explain your experience with measurement frameworks and dashboards clearly. Use examples that highlight your analytical skills and how you've influenced decision-making in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace SEO & GEO (Generative Engine Optimisation) Data Analyst in Chesterfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & GEO Data Analyst role. Highlight your experience with measurement frameworks and dashboards, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about SEO and how your skills align with our goals at Lloyds Banking Group. Keep it engaging and personal – we want to get to know you!
Showcase Your Analytical Skills: In your application, be sure to showcase your analytical prowess. Share specific examples of how you've used data to drive decisions or improve performance in previous roles. We love seeing real-world impact!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at Lloyds Bank
✨Know Your SEO & GEO Inside Out
Before the interview, make sure you brush up on the latest trends and techniques in SEO and Generative Engine Optimisation. Familiarise yourself with key metrics and tools used in the industry, as well as any recent changes in algorithms that could impact search visibility.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've designed measurement frameworks or dashboards in your previous roles. Be ready to explain the impact of your insights on business decisions, and how you’ve used data to drive SEO strategies.
✨Communicate Clearly and Confidently
Practice explaining complex technical concepts in simple terms. Since you'll be communicating with non-technical stakeholders, it’s crucial to demonstrate your ability to convey insights effectively. Consider doing mock interviews with friends to refine your delivery.
✨Emphasise Collaboration and Coaching
Highlight your experience working with multidisciplinary teams and how you've fostered a culture of evidence-based decision-making. Be prepared to share examples of how you've mentored others in using data to inform their strategies, showcasing your leadership skills.