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- Tasks: Lead the development of a comprehensive Customer Lifecycle Management marketing strategy.
- Company: Join Lloyds Banking Group, a leader in diversity and inclusion with 320 years of experience.
- Benefits: Enjoy flexible working, generous pension contributions, 30 days' holiday, and wellbeing initiatives.
- Why this job: Make a significant impact in full funnel marketing while shaping the future of finance.
- Qualifications: Proven experience in Customer Lifecycle Management planning and strong commercial acumen required.
- Other info: We support diverse candidates and offer reasonable adjustments throughout the recruitment process.
The predicted salary is between 78000 - 95000 £ per year.
Senior Manager, Customer Planning page is loaded
Senior Manager, Customer Planning
Apply locations Bristol London 25 Gresham Street time type Full time posted on Posted 2 Days Ago time left to apply End Date: July 8, 2025 (10 days left to apply) job requisition id 136404
End Date
Monday 07 July 2025
Salary Range
£90,440 – £106,400
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job Share
Job Description Summary
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Job Description
JOB TITLE: Senior Manager, Customer Planning
LOCATION(S): London or Bristol
HOURS: Full time
WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above
About this opportunity
Are you ready to spearhead the development and integration of a comprehensive Customer Lifecycle Management (CLM) marketing strategy across our diverse range of products, propositions, and segments?
As the Senior Manager of Customer Planning, you will lead strategic initiatives within Consumer Marketing (Bank, Borrow, Affluent, Save, Protect) to attract, engage, and strengthen relationships with key customer segments. Your leadership will bring clarity and coherence to our customer-level plans, enabling us to achieve both customer satisfaction and commercial success.
Key Responsibilities:
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Strategic Alignment: Build deep alignment with Customer Segment and Propositions teams, leveraging market insights and customer segment understanding to tailor strategies to segmented customer needs and commercial goals.
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Marketing Imperatives: Ensure clarity on marketing imperatives and jobs to be done across Consumer Marketing, driving focus on growth and depth of customer engagement.
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Leadership Partnership: Collaborate with senior leadership to align marketing efforts with business outcomes, ensuring a clear understanding of success metrics and plans.
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Lifecycle Strategy: Define and drive the CLM strategy across target segments, focusing on commercial performance at each stage of the lifecycle (Acquire, Onboard, Deepen, Retain).
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Full Funnel Collaboration: Partner with the Full Funnel leadership team to interlock plans and prioritise initiatives.
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Planning Cycles: Lead business engagement and planning cycles, aligned with segment insights and in partnership with our Customer Insights team.
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Team Leadership: Inspire and nurture the team, fostering a culture of excellence and ensuring team members are fulfilled in their work.
Key Capabilities:
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Customer Lifecycle Management Planning & Strategy: Proven experience in designing and delivering successful CLM plans, developing cross-channel marketing strategies powered by insights and analytical rigor.
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Commercial Acumen: Leverage marketplace knowledge and a strong network to make key marketing decisions, driving commercial returns aligned with Group strategy.
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Communication and Storytelling: Create and deliver powerful messages that engage varied audiences, demonstrating influencing and negotiating techniques.
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Stakeholder Management & Influencing: Manage expectations and foster trust and collaboration, anticipating and mitigating conflicts to gain long-term commitment.
About working for us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
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A generous pension contribution of up to 15%
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An annual bonus award, subject to Group performance
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Share schemes including free shares
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Benefits you can adapt to your lifestyle, such as discounted shopping
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30 days’ holiday, with bank holidays on top
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A range of wellbeing initiatives and generous parental leave policies
If you\’re passionate about full funnel marketing and ready to make a significant impact, we want to hear from you. Apply today and take the next step in your career with Lloyds Banking Group!
At Lloyds Banking Group, we\’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you\’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you\’ll have many opportunities to learn, grow and develop.
We keep your data safe. So, we\’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We\’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We\’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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About Us
With 320 years under our belt, we\’re used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers.
Here, you\’ll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.
For more Flexible Working Options please use the free text search, e.g. job sharing, variable hours, to identify relevant matches.
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Senior Manager, Customer Planning employer: Lloyds Bank plc
Contact Detail:
Lloyds Bank plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Customer Planning
✨Tip Number 1
Familiarise yourself with Customer Lifecycle Management (CLM) strategies. Understanding how to attract, engage, and retain customers will be crucial in your role as a Senior Manager, Customer Planning.
✨Tip Number 2
Network with professionals in the marketing and customer planning sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and best practices.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional teams. Highlight specific examples where you've successfully aligned marketing efforts with business outcomes, as this will demonstrate your leadership capabilities.
✨Tip Number 4
Research the company’s values and diversity initiatives. Being able to articulate how your personal values align with theirs can set you apart and show that you're a good cultural fit for the team.
We think you need these skills to ace Senior Manager, Customer Planning
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Lifecycle Management and strategic marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the Senior Manager, Customer Planning role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer planning and how your previous experiences align with the responsibilities outlined in the job description. Be sure to mention your leadership skills and ability to drive commercial success.
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements related to customer engagement and marketing strategies. Use metrics to illustrate your impact, such as increased customer retention rates or successful campaign outcomes.
Prepare for Potential Questions: Anticipate questions related to your experience with stakeholder management and your approach to developing marketing strategies. Prepare examples that showcase your problem-solving skills and ability to lead teams effectively.
How to prepare for a job interview at Lloyds Bank plc
✨Understand Customer Lifecycle Management
Make sure you have a solid grasp of Customer Lifecycle Management (CLM) principles. Be prepared to discuss how you would develop and implement a CLM strategy tailored to different customer segments, showcasing your analytical skills and market insights.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to inspire and lead a team. Prepare examples of how you've successfully led teams in the past, focusing on how you fostered a culture of excellence and ensured team members were engaged and fulfilled in their roles.
✨Align with Business Outcomes
Demonstrate your ability to align marketing strategies with business goals. Be ready to discuss specific metrics you've used in previous roles to measure success and how you plan to ensure clarity on marketing imperatives in this position.
✨Prepare for Stakeholder Management Scenarios
Expect questions about managing stakeholder expectations and fostering collaboration. Think of examples where you've successfully navigated conflicts or built trust with stakeholders, as this will be crucial in your role.
