At a Glance
- Tasks: Shape and scale impactful brand partnerships for a leading UK organisation.
- Company: Join Lloyds Banking Group, a pioneer in transforming finance for good.
- Benefits: Generous salary, pension contributions, 30 days holiday, and flexible working options.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact while collaborating with creative minds in a dynamic environment.
- Qualifications: 8+ years in brand partnerships, strong leadership, and stakeholder management skills.
The predicted salary is between 92701 - 109060 £ per year.
We support flexible working – click here for more information on flexible working options.
Flexible Working Options: Job Share
Job Description Summary:
This is a unique opportunity to shape and scale high-impact brand partnerships that drive real commercial and customer value across one of the UK’s largest organisations. As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data and technology partnerships.
You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group.
In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long-term impact, brand alignment and measurable success. You’ll contribute to a culture that is collaborative, ambitious and customer-focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.
Why join us: We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for:
- 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
- Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships
- Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement
- Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
- Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight
- Strong leadership capability, with experience managing, coaching and developing high-performing teams
And any experience of these would be great:
- Existing network within the brand partnerships or sponsorship landscape
- Experience working across media, data or technology-led partnerships
- Background in large-scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We offer a wide‐ranging benefits package, including:
- A generous pension contribution of up to 15%
- An annual performance‐related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days’ holiday, plus bank holidays
- A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Senior Manager - Brand Partnerships employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work culture that values creativity, collaboration, and customer focus. With a strong commitment to employee growth, you will have access to extensive training and development opportunities, alongside a generous benefits package that includes a substantial pension contribution, performance-related bonuses, and flexible working options. Join us in London or Bristol, where you can make a meaningful impact while enjoying a supportive environment that champions diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Brand Partnerships
✨Tip Number 1
Network like a pro! Reach out to your connections in the brand partnerships space and let them know you're on the lookout for opportunities. A friendly chat can lead to valuable insights or even a referral.
✨Tip Number 2
Prepare for those interviews! Research the company and its current partnerships, and think about how your experience aligns with their goals. Show them you’re not just another candidate, but someone who can bring real value.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Lloyds Banking Group.
We think you need these skills to ace Senior Manager - Brand Partnerships
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand partnerships. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven success in previous roles. We love seeing measurable outcomes, so include any data or results that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We value creativity and a collaborative spirit, so don’t be afraid to express your unique approach to building partnerships.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it reaches the right people.
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Partnerships
Before the interview, dive deep into the brand partnerships that Lloyds Banking Group currently has. Understand their existing relationships, like with British Cycling, and think about how you can contribute to enhancing these partnerships or creating new ones. This shows your genuine interest and readiness to hit the ground running.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Highlight your ability to influence senior leaders and build long-term relationships. Use specific metrics or outcomes to demonstrate your impact, as this will resonate well with the interviewers.
✨Bring Data to the Table
Since the role requires commercial and analytical capability, be ready to discuss how you've used data and insights to evaluate partnership performance in the past. Prepare a couple of case studies where your analytical skills led to optimisation and success in partnerships.
✨Demonstrate Leadership Experience
As a Senior Manager, you'll need strong leadership skills. Be prepared to talk about your experience managing teams, coaching individuals, and driving high performance. Share specific examples of how you've developed talent and fostered a collaborative culture in your previous roles.
