At a Glance
- Tasks: Lead insights for impactful campaigns and enhance corporate reputation using innovative data strategies.
- Company: Join Lloyds Banking Group, a leader in diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Collaborative environment with excellent career growth opportunities and a commitment to diversity.
- Why this job: Make a real impact on communication strategies while working with cutting-edge AI techniques.
- Qualifications: Strong data analysis skills and experience in social listening and research techniques.
The predicted salary is between 61344 - 68160 £ per year.
We support flexible working – click here for more information on flexible working options.
Job Description Summary:
Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.
As a manager (18-Month FTC) in the Reputation, Campaign & Insights team, you'll be responsible for providing insights for our communication strategies. You’ll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. You’ll help modernise how we generate and use insight, combining traditional research with AI‐enabled approaches.
Responsibilities:
- Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
- Exploring and embedding new analytical approaches, including AI‐enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
- Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
- Champion insight‐led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‐offs and shape campaign direction.
- Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
- Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
What we’re looking for:
- (Technical) Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most optimally.
- Experience of data storytelling and can use analytics to help influence decision making.
- A good understanding of various primary research techniques and the ability to turn this information into practical insights.
- Experience of social listening and secondary research techniques.
- Experience experimenting and using AI‐enabled insight techniques.
- Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
- (Professional) A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.
- Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
- Project management skills, including familiarity with Agile approaches to project management.
- Supplier and budget management experience.
- Strong influencing skills – comfortable addressing and facilitating discussions with senior partners.
- Confident mentoring skills and supporting team members with their development.
This is a place for you. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
The location for the role will be Bristol or Edinburgh, and we’ll need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Reputation & Campaigns Insights Lead (18-Month FTC) employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in either Bristol or Edinburgh, where you can thrive in a hybrid working model. With a strong commitment to diversity, equity, and inclusion, the company provides extensive employee benefits, including a generous pension scheme, performance-related bonuses, and ample holiday leave, all while fostering a culture of growth and collaboration that empowers you to make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation & Campaigns Insights Lead (18-Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you answer questions confidently and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past experiences that highlight your skills and achievements. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Reputation & Campaigns Insights Lead (18-Month FTC)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Reputation & Campaigns Insights Manager role. Highlight your relevant experience and skills that align with the job description, especially around data analysis and insight generation.
Showcase Your Data Skills:Since this role requires strong data analysis and visualisation skills, don’t shy away from showcasing any projects or experiences where you've successfully used data to influence decisions. Use specific examples to make your application stand out!
Be Authentic:Let your personality shine through in your written application. We want to see your enthusiasm for the role and how you can contribute to our team. A genuine tone can make a big difference!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application is seen by the right people and helps us keep track of all candidates efficiently.
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Data Inside Out
As a Reputation & Campaigns Insights Lead, you'll need to showcase your strong data analysis skills. Make sure you’re familiar with the data sources relevant to the role and can discuss how you've used data storytelling in past projects. Prepare examples that highlight your ability to turn complex data into actionable insights.
✨Master the Art of Presentation
You’ll be presenting insights to senior leaders, so practice your presentation skills. Use engaging visuals and clear narratives to convey your findings. Consider rehearsing with a friend or in front of a mirror to build confidence and ensure your delivery is smooth and impactful.
✨Stay Ahead of Trends
Familiarise yourself with current trends in corporate reputation and campaign strategies. Be ready to discuss how political, regulatory, and technological developments could impact the company’s reputation. Showing that you’re proactive about industry knowledge will impress your interviewers.
✨Show Your Collaborative Spirit
This role requires working closely with various teams, so highlight your experience in collaborative projects. Share specific examples where you’ve successfully worked with others to achieve a common goal, and express your enthusiasm for mentoring team members and fostering a positive team environment.
