At a Glance
- Tasks: Support planning and delivery of impactful marketing campaigns that drive awareness and commercial success.
- Company: Dynamic company with a focus on innovation and collaboration.
- Benefits: Generous pension, performance bonuses, flexible working, and 28 days holiday.
- Other info: Opportunities for personal development and a supportive work environment.
- Why this job: Join a creative team and make a real impact on brand success through innovative marketing strategies.
- Qualifications: Experience in brand or product marketing and strong communication skills.
The predicted salary is between 61344 - 67160 £ per year.
Location: Edinburgh, Bristol, Chester or Halifax
Salary: £61,344 - £67,160
Hours: Full‑time
Working Pattern: Hybrid, at least two days per week at one of our office sites.
About the Role
The role supports the planning and delivery of high‑quality ATL and full‑funnel campaigns that drive awareness and commercial impact. It works with product marketing, growth teams and agencies, leading briefs, aligning resources, ensuring campaigns are well‑timed, using data, media expertise and target analysis to optimise effectiveness, and is responsible for agency briefing, budgets and on‑time delivery through strong collaboration. The role also supports Campaigns & Social Accelerator activity, including brief management, resource and budget oversight, and agency collaboration. It helps deliver brand and commercial success alongside full‑funnel teams and provides additional capacity within the team.
What you’ll be doing
- Support in the planning of ATL marketing campaigns to drive consideration through to awareness metrics and commercial impact via best‑in‑class execution.
- Effectively liaise with full‑funnel product marketing teams, understanding each area’s short‑ and long‑term objectives and their role in delivering against the brand strategy.
- Prioritise new marketing briefs, working collaboratively with internal teams and external agency partners to align resources for campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning.
- Innovate marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work with the Growth Marketing Accelerator team to optimally plan full‑funnel coordinated campaign plans to deliver commercial success.
- Deliver high‑quality agency briefs to agency partners and ensure successful, compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Manage team budgets.
What we’re looking for
- Brand and/or product marketing experience for leading consumer brands, including planning and leading high‑value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent written and verbal communication and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance.
- A strong focus on detail and ensuring consistency.
- The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Benefits
- A generous pension contribution of up to 15%.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 28 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives.
- Generous parental leave policies.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for this role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers.
Marketing - Assistant Planning Manager employer: Lloyds Bank plc
Join a forward-thinking company that values collaboration and innovation in the heart of Edinburgh, Bristol, Chester, or Halifax. With a strong focus on employee growth, we offer generous benefits including a substantial pension contribution, performance-related bonuses, and a commitment to wellbeing initiatives. Our hybrid working model promotes work-life balance, while our inclusive culture ensures that every voice is heard and valued, making us an excellent employer for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Show them you’re not just another candidate; you’re genuinely interested in their work and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Assistant Planning Manager. Highlight your brand marketing experience and how you can drive commercial impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing - Assistant Planning Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing - Assistant Planning Manager role. Highlight your relevant experience in brand and product marketing, and show how your skills align with our needs at StudySmarter.
Showcase Your Communication Skills:Since excellent written and verbal communication is key for this role, use your application to demonstrate these skills. Keep your language clear and engaging, and don’t forget to proofread for any typos!
Highlight Data-Driven Decisions:We love candidates who can interpret data effectively! Share examples of how you've used data to drive marketing strategies or improve campaign performance in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your skills can contribute to future campaigns.
✨Master the Metrics
Brush up on key marketing metrics and benchmarks relevant to the role. Be prepared to discuss how you've used data in past roles to drive campaign success. This demonstrates your analytical skills and understanding of performance-driven marketing.
✨Showcase Collaboration Skills
Since the role involves working with various teams and agencies, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you’ve managed stakeholder relationships to achieve common goals.
✨Prepare Thoughtful Questions
At the end of the interview, have a few insightful questions ready. Ask about the team dynamics, upcoming campaigns, or how they measure success. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.
