At a Glance
- Tasks: Lead insights for impactful campaigns and enhance corporate reputation using innovative data techniques.
- Company: Join Lloyds Banking Group, a leader in diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Collaborative environment with excellent career growth opportunities and a commitment to diversity.
- Why this job: Make a real impact on communication strategies while working with cutting-edge AI technologies.
- Qualifications: Strong data analysis skills and experience in social listening and research techniques.
The predicted salary is between 61344 - 68160 € per year.
We support flexible working – click here for more information on flexible working options.
Salary: £61,344 - £68,160
Locations: Bristol, Edinburgh
Hours: Full-time
Working Pattern: Our working style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
What You'll Be Doing:
Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper. As a manager in the Reputation, Campaign & Insights team, you'll be responsible for providing insights for our communication strategies. You'll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. You'll help modernise how we generate and use insight, combining traditional research with AI‐enabled approaches.
Responsibilities:
- Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
- Exploring and embedding new analytical approaches, including AI‐enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
- Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
- Champion insight‐led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‐offs and shape campaign direction.
- Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
- Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
We'd love you to have experience of working across multiple audiences to get the right result.
What we're looking for:
(Technical)
- Strong data analysis and data visualisation skills.
- Experience of data storytelling and can use analytics to help influence decision making.
- A good understanding of various primary research techniques and the ability to turn this information into practical insights.
- Experience of social listening and secondary research techniques.
- Experience experimenting and using AI‐enabled insight techniques.
- Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
(Professional)
- A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.
- Self-motivated to deliver individual projects but also enthusiastic about working collaboratively.
- Project management skills, including familiarity with Agile approaches to project management.
- Supplier and budget management experience.
- Strong influencing skills.
- Confident mentoring skills and supporting team members with their development.
This is a place for you. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
The location for the role will be Bristol or Edinburgh, and we'll need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Reputation & Campaigns Insights Manager (18-Month FTC) in London employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in either Bristol or Edinburgh, where you can thrive in a hybrid working model. With a strong commitment to diversity, equity, and inclusion, the company provides extensive employee benefits, including a generous pension scheme, performance-related bonuses, and ample holiday leave, all while fostering a culture of growth and collaboration that empowers you to make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation & Campaigns Insights Manager (18-Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Know their recent campaigns and insights, so you can show how you’d fit right in with their goals.
✨Tip Number 3
Practice your data storytelling skills. Be ready to present your insights in a way that’s engaging and relevant to the role. Remember, it’s all about making an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive.
We think you need these skills to ace Reputation & Campaigns Insights Manager (18-Month FTC) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Reputation & Campaigns Insights Manager role. Highlight your relevant experience in data analysis and storytelling, as well as any work you've done with AI-enabled insights. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills:Since this role involves a lot of data analysis and visualisation, don’t shy away from showcasing your technical skills. Include examples of how you've used data to influence decision-making or improve campaigns. We love seeing how you can turn numbers into compelling stories!
Be Authentic:Let your personality shine through in your application. We’re looking for someone with a curious mindset and a collaborative spirit, so share your passion for insights and how you’ve worked with teams in the past. Authenticity goes a long way in making a great impression!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, it shows us you’re genuinely interested in joining our team at StudySmarter!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Data
As a Reputation & Campaigns Insights Manager, you'll need to showcase your strong data analysis skills. Before the interview, brush up on your data storytelling techniques and be ready to discuss how you've used analytics to influence decision-making in past roles.
✨Familiarise with AI Techniques
Since the role involves experimenting with AI-enabled insight techniques, make sure you understand how these can enhance your work. Prepare examples of how you've leveraged AI in previous projects and be ready to discuss the outcomes.
✨Engage with Insight Projects
Be prepared to talk about your experience leading insight projects. Think of specific examples where you've delivered impactful insights that shaped campaign strategies. Highlight your project management skills and how you collaborated with teams to achieve results.
✨Understand the Bigger Picture
The role requires a good understanding of how various external factors impact reputation. Research current political, regulatory, and economic trends that could affect Lloyds Banking Group. This will show your awareness of the industry and your ability to think strategically.
