At a Glance
- Tasks: Lead insights for impactful campaigns and enhance corporate reputation using data and AI.
- Company: Join a leading UK business committed to diversity and innovation.
- Benefits: Generous pension, performance bonuses, share schemes, and 30 days holiday.
- Other info: Flexible working options and a supportive environment for personal growth.
- Why this job: Make a real impact on communication strategies and drive positive change.
- Qualifications: Strong data analysis skills and experience in social listening and research techniques.
The predicted salary is between 61344 - 68160 £ per year.
We support flexible working – click here for more information on flexible working options.
Job Description Summary:
Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.
As a manager (18-Month FTC) in the Reputation, Campaign & Insights team, you'll be responsible for providing insights for our communication strategies. You’ll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. You’ll help modernise how we generate and use insight, combining traditional research with AI‐enabled approaches.
Responsibilities:
- Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
- Exploring and embedding new analytical approaches, including AI‐enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
- Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
- Champion insight‐led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‐offs and shape campaign direction.
- Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
- Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
We'd love you to have experience of working across multiple audiences to get the right result.
What we’re looking for:
- (Technical) Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most optimally.
- Experience of data storytelling and can use analytics to help influence decision making.
- A good understanding of various primary research techniques and the ability to turn this information into practical insights.
- Experience of social listening and secondary research techniques.
- Experience experimenting and using AI‐enabled insight techniques.
- Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
- (Professional) A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.
- Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
- Project management skills, including familiarity with Agile approaches to project management.
- Supplier and budget management experience.
- Strong influencing skills – comfortable addressing and facilitating discussions with senior partners.
- Confident mentoring skills and supporting team members with their development.
This is a place for you. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday
Reputation & Campaigns Insights Lead (18-Month FTC) in London employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in both Edinburgh and Bristol, where innovation meets inclusivity. With a strong commitment to employee growth, we provide extensive training opportunities, a generous benefits package including a substantial pension contribution and performance-related bonuses, and a culture that champions diversity and well-being. Join us to be part of a forward-thinking team that values your insights and fosters a collaborative spirit, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation & Campaigns Insights Lead (18-Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and insights. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your data storytelling skills! Be ready to present your insights in a way that resonates with different audiences. Use examples from your past experiences to demonstrate how you've influenced decision-making.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Reputation & Campaigns Insights Lead (18-Month FTC) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Reputation & Campaigns Insights Manager role. Highlight your relevant experience and skills that align with the job description, especially around data analysis and insight generation.
Showcase Your Data Skills:Since this role is all about insights, don’t shy away from showcasing your data analysis and visualisation skills. Use specific examples of how you've turned data into actionable insights in your previous roles.
Be Engaging and Authentic:When writing your cover letter, be yourself! Use a conversational tone and make it engaging. We want to see your personality shine through while still being professional.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Data Inside Out
As a Reputation & Campaigns Insights Lead, you'll be dealing with a lot of data. Make sure you understand the key metrics and insights relevant to the role. Brush up on your data analysis and visualisation skills so you can confidently discuss how you would use data to influence decision-making.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your ability to turn complex data into compelling narratives. Think of examples where you've successfully used data storytelling to drive campaign strategies or influence stakeholders. This will show that you can not only analyse data but also communicate it effectively.
✨Familiarise Yourself with AI Techniques
Since the role involves using AI-enabled approaches, do some research on the latest tools and techniques in this area. Be ready to discuss how you've leveraged AI in past projects or how you envision using it to enhance insights for campaigns.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's current reputation strategies and how they measure success. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
