Director, Credit Flow Sales in London

Director, Credit Flow Sales in London

London Full-Time 100000 - 120000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive client relationships and engage in high-frequency credit product sales.
  • Company: Join Lloyds Banking Group, a leader in finance and inclusion.
  • Benefits: Enjoy flexible working, generous pension, and 30 days holiday.
  • Other info: Be part of a diverse team committed to growth and development.
  • Why this job: Make a real impact in transforming finance for good.
  • Qualifications: 7+ years in credit markets with strong communication skills.

The predicted salary is between 100000 - 120000 £ per year.

locations: London

time type: Full time

posted on: Posted Today

time left to apply: End Date: June 26, 2026 (10 days left to apply)

job requisition id:

Salary Range £0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options Hybrid Working, Job Share

Job Description Summary

What you’ll be doing: This is an exciting opportunity to join a growing team specialising in the distribution of credit products for LBCM’s institutional and corporate client base. The role suits an experienced flow salesperson who can drive high-frequency client engagement, facilitate primary and secondary market activity, and ensure consistent execution of flow business across market cycles. They should bring strong client relationships and will act as a key interface between clients, Credit Trading, Syndicate, and broader Lloyds Banking Group stakeholders.

Responsibilities include:

  • Drive core UK client relationships through consistent idea generation and high-touch engagement, achieving top-tier client rankings while increasing credit flow volumes and revenue across GBP, EUR, and USD markets.
  • Demonstrate strong market and credit knowledge by writing and distributing market analysis positioning LBCM as a reliable and high‐quality flow counterparty.
  • Be key partner for Syndicate and DCM in primary issuance, shaping investor engagement through market insight, directing distribution strategy, delivery of colour on deals away from LBCM and driving strong execution outcomes.
  • Participate in and lead client engagement events on behalf of LBCM Credit Sales, representing the franchise in high-profile meetings, roadshows and targeted events alongside Trading, Syndicate and Coverage colleagues.
  • Identify new flow client opportunities, distribution gaps, and product extensions, feeding into desk‐level and broader Global Markets growth strategies.
  • Act as a senior leader and role model for the flow credit sales team, actively coaching and developing colleagues to strengthen client engagement and drive new business opportunities.

What we’re looking for:

  • Demonstrated ability to price, execute and risk-manage flow efficiently.
  • Strong understanding and a minimum of 7 years experience of credit product markets.
  • Proven track record of driving revenue generation in a flow business including volume increases and ranking improvements in a regulated Markets environment.
  • Comfortable operating in a hands-on build-out scenario and influencing desk strategy.
  • Strong communication and collaborative skills.
  • Strong influencing and negotiation skills, with the confidence to engage at a senior level – clients and internal stakeholders.
  • Sound commercial judgement under pressure, with a disciplined approach to risk management and conduct.
  • Commitment to developing others and sustaining a high‐performing, inclusive team culture.
  • Good knowledge of consumer asset classes.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We also offer a wide-ranging benefits package, which includes:

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

Ready to make an impact? Apply today.

Director, Credit Flow Sales in London employer: Lloyds Bank plc

Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London that fosters professional growth and inclusivity. With a strong commitment to employee development, flexible working options, and a comprehensive benefits package, including generous pension contributions and wellbeing initiatives, we empower our team to thrive while making a meaningful impact in the financial services sector.

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Contact Details:

Lloyds Bank plc Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Director, Credit Flow Sales in London

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We think you need these skills to ace Director, Credit Flow Sales in London

Client Relationship Management
Market Analysis
Credit Product Knowledge
Revenue Generation
Risk Management
Communication Skills
Negotiation Skills

Some tips for your application 🫡

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Brush Up on Financial Analysis Skills

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